Social Media Marketing Manager (contract)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Airbnb, so some details may not match this job. The employer's own page has the real description.

Overview

The Social Media Marketing Manager (Contract) at Airbnb will play a pivotal role in developing and executing the company’s social media strategy to enhance brand visibility, engage with the community, and ultimately drive business growth. This position involves working closely with cross-functional teams to create compelling content, analyze social media performance, and manage our social media presence across various platforms to ensure alignment with our marketing objectives.

Job Responsibilities

• Develop and implement social media marketing strategies that align with overall brand goals.
• Manage the day-to-day operations of social media channels, including content creation and scheduling.
• Analyze and report on social media performance metrics, providing actionable insights for continuous improvement.
• Collaborate with internal teams (such as PR, content, and design) to produce engaging multimedia content.
• Monitor industry trends, competitor activities, and customer feedback to inform strategic decisions.
• Engage with our audience across platforms, addressing inquiries and fostering community engagement.
• Stay up-to-date with the latest social media best practices and technologies.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in social media marketing or digital marketing.
• Strong understanding of social media platforms, tools, and analytics.
• Proficient in content management systems and graphic design software (e.g., Adobe Creative Suite).
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Data-driven mindset with the ability to analyze metrics and drive strategy based on findings.

Technologies & Tools

The Social Media Marketing Manager will utilize a range of technologies and tools to streamline operations and enhance marketing efforts. This includes social media management platforms such as Hootsuite or Buffer, analytics tools like Google Analytics and Facebook Insights, as well as graphic design tools such as Canva and Adobe Creative Suite. Familiarity with CRM systems and email marketing software is also advantageous.

Ideal Candidates

The ideal candidate for the Social Media Marketing Manager position at Airbnb should possess a combination of creativity and analytical prowess, demonstrating a passion for storytelling and brand engagement. They should be proactive, adaptable, and able to thrive in a collaborative environment while also having a strong ability to work independently. A keen awareness of the latest social media trends and cultural movements is essential, along with a customer-centric approach to marketing strategies.