Social Media Marketing Manager

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Written by AI from the job title and company, not by edCode, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Social Media Marketing Manager at edCode will be responsible for developing, implementing, and managing our social media strategy to enhance our online presence, engage with our audience, and drive brand growth. This role will require a strategic thinker who can turn insights into actionable plans, with a focus on creating high-quality content and analyzing performance metrics. The ideal candidate will collaborate with various departments to ensure cohesive marketing efforts and accurately represent edCode's mission and values across all platforms.

Job Responsibilities

• Develop and execute comprehensive social media marketing strategies across multiple platforms.
• Create, curate, and manage published content, ensuring brand consistency and engagement.
• Monitor and analyze social media metrics, providing insights and recommendations for improvement.
• Engage with followers and respond to customer inquiries in a timely and professional manner.
• Collaborate with the marketing team and other departments to align social media efforts with overall business goals.
• Stay abreast of industry trends and competitor activities to identify opportunities for growth.
• Manage social media advertising campaigns to drive traffic and increase conversions.
• Conduct training and provide guidance to team members regarding social media best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 3-5 years of experience in social media marketing or a similar role.
• Proficiency in social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.
• Strong understanding of social media analytics and tools such as Google Analytics, Hootsuite, or Buffer.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Creative mindset with strong attention to detail.

Technologies & Tools

The Social Media Marketing Manager will utilize various technologies and tools to optimize social media strategies, including social media management platforms like Hootsuite and Buffer, analytics software such as Google Analytics, and content creation tools like Canva and Adobe Creative Suite. Familiarity with SEO tools is also beneficial to enhance social media visibility and engagement.

Ideal Candidates

Ideal candidates will possess a deep passion for social media and digital marketing, coupled with a strong analytical mindset. They should exhibit creativity in content creation and the ability to adapt to changing trends in social media. A proactive approach to networking and relationship-building, along with the ability to communicate clearly and effectively, will make them an excellent fit for this dynamic role at edCode.