Social Media Marketing Manager

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Written by AI from the job title and company, not by Expanso, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Social Media Marketing Manager at Expanso will play a crucial role in developing and implementing innovative social media strategies that enhance brand visibility, engage customers, and drive growth across all platforms. This position will be responsible for managing social media campaigns, analyzing performance metrics, and collaborating with cross-functional teams to align social media initiatives with overall marketing goals. The successful candidate will possess strong analytical skills and creative acumen to effectively communicate our brand's message and foster a vibrant online community.

Job Responsibilities

• Develop and execute comprehensive social media marketing strategies to increase brand awareness and engagement.
• Create, curate, and manage published content across various social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
• Analyze performance metrics and provide reports on campaign performance, adjusting strategies as needed based on insights.
• Engage with users across platforms, addressing inquiries and feedback to foster a community-driven environment.
• Collaborate with the content, design, and product teams to ensure cohesive messaging and branding across all channels.
• Stay abreast of industry trends and emerging social media technologies, recommending relevant innovations to enhance our strategy.
• Monitor competitors and market trends to identify opportunities for growth and engagement.
• Manage social media advertising budgets and optimize ad performance through A/B testing and other techniques.

Qualifications

• Bachelor’s degree in Marketing, Communication, or a related field.
• Minimum of 3-5 years of experience in social media marketing or a related area.
• Proven experience with social media advertising platforms and analytics tools.
• Strong understanding of SEO, content marketing, and social media trends.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Demonstrated ability to develop engaging content tailored to specific audiences.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Technologies & Tools

The Social Media Marketing Manager will regularly utilize a variety of technologies and tools to perform their job effectively. This includes social media management platforms (e.g., Hootsuite, Buffer), analytics tools (e.g., Google Analytics, Facebook Insights), and graphic design software (e.g., Adobe Creative Suite, Canva). Familiarity with content management systems (CMS) and SEO tools is also beneficial for optimizing social media content.

Ideal Candidates

Ideal candidates for the Social Media Marketing Manager position are those who exhibit a blend of creativity and analytical thinking. They should possess a strong passion for social media and understand the nuances of each platform. Excellent interpersonal skills and a collaborative spirit are crucial, as the manager will work closely with various teams and stakeholders. A proactive attitude and the ability to adapt to fast-paced environments will further enhance their suitability for this role.