Social Media Marketing Manager

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Written by AI from the job title and company, not by Gong, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Social Media Marketing Manager at Gong, Inc. will be responsible for overseeing the company's social media strategy, managing its online presence, and enhancing brand awareness through innovative campaigns. This role involves collaborating with cross-functional teams to create engaging content, analyze performance metrics, and implement effective strategies that drive audience engagement and lead generation. The ideal candidate will bring creativity and analytical skills to execute initiatives that align with Gong, Inc.'s business goals and values.

Job Responsibilities

• Develop and execute a comprehensive social media marketing strategy to enhance brand visibility and audience engagement.
• Create, curate, and manage published content (images, video, text) across various platforms.
• Monitor, listen to, and respond to users in a way that fosters relationships and builds community.
• Track and analyze performance metrics to optimize future campaigns and report findings to management.
• Collaborate with marketing, design, and product teams to ensure brand consistency in promotional content.
• Stay up to date with current social media trends, technologies, and best practices to strengthen the company’s digital presence.
• Manage social media advertising campaigns and assess their effectiveness to maximize ROI.
• Coordinate with external agencies and partners for influencer marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in managing social media platforms, preferably in a corporate environment.
• Strong understanding of social media channels, best practices, and content marketing strategies.
• Proficiency in using social media analytics tools to track performance and optimize strategies.
• Excellent written and verbal communication skills with a keen eye for detail.
• Creative thinker with the ability to generate engaging content ideas and campaigns.
• Ability to work in a fast-paced environment and handle multiple projects simultaneously.

Technologies & Tools

The Social Media Marketing Manager will utilize a variety of technologies and tools, including but not limited to social media management platforms (e.g., Hootsuite, Buffer), graphic design software (e.g., Adobe Creative Suite), analytics tools (e.g., Google Analytics, Facebook Insights), and performance tracking applications. Familiarity with customer relationship management (CRM) systems and email marketing platforms will be advantageous for this role.

Ideal Candidates

The ideal candidates for the Social Media Marketing Manager position possess a combination of creativity, analytical skills, and strategic thinking. They should have a passion for social media and a strong desire to stay ahead of industry trends. Excellent interpersonal skills are essential, as the role requires building relationships both internally with team members and externally with the audience. Additionally, a proactive attitude and the ability to thrive under pressure while meeting tight deadlines will make them stand out in this dynamic environment.