Social Media Marketing Manager

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Written by AI from the job title and company, not by Selva Gallery, so some details may not match this job. The employer's own page has the real description.

Overview

The Social Media Marketing Manager at Selva Gallery will play a pivotal role in enhancing the brand's online presence and engagement through innovative social media strategies. This individual will be responsible for developing, implementing, and managing social media marketing campaigns that align with the gallery's artistic vision and business objectives. By utilizing analytical tools and collaborating with various stakeholders, the manager will aim to increase audience reach, improve customer interaction, and ultimately drive foot traffic to the gallery.

Job Responsibilities

• Develop and execute comprehensive social media marketing strategies tailored to Selva Gallery’s goals.
• Create and curate engaging content across various social media platforms, including but not limited to Instagram, Facebook, and Twitter.
• Manage and grow the gallery's online community through effective engagement and response strategies.
• Analyze social media metrics and generate regular performance reports to measure success and inform future strategies.
• Collaborate with artists, curators, and other staff to ensure alignment of social media content with upcoming exhibitions and events.
• Monitor industry trends and competitor activity to leverage insights for improved audience engagement.
• Identify and implement innovative social media campaigns, including partnerships and collaborations with influencers and other brands.
• Oversee social media budget management, including paid media campaigns and ads.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in social media management, preferably in the arts or cultural sector.
• Strong knowledge of social media platforms, trends, and best practices.
• Proficient in social media analytics tools and social media advertising.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently as well as collaboratively within a team environment.
• Creative mindset with strong problem-solving skills and strategic thinking capabilities.
• Familiarity with graphic design software (e.g., Adobe Creative Suite) is a plus.

Technologies & Tools

The Social Media Marketing Manager will be expected to utilize a range of technologies and tools to enhance social media presence and performance. This includes social media management platforms (e.g., Hootsuite, Buffer), analytics tools (e.g., Google Analytics, Facebook Insights), and graphic design software (e.g., Adobe Creative Suite). Familiarity with email marketing platforms (e.g., Mailchimp) and customer relationship management systems (CRM) is also desirable to streamline and enhance marketing campaigns.

Ideal Candidates

The ideal candidate for the Social Media Marketing Manager role will possess a passion for the arts complemented by an innovative approach to social media marketing. They should have a natural aptitude for storytelling, conveying the gallery's artistic message through compelling digital narratives. A proactive attitude, exceptional organizational skills, and the ability to adapt quickly to changing trends and technologies will be essential. Candidates should embody creativity, enthusiasm, and a collaborative spirit, making them an integral part of the Selva Gallery team.