Social Media Marketing Manager (Volunteer)

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Written by AI from the job title and company, not by WhoWhatWhy, so some details may not match this job. The employer's own page has the real description.

Overview

The Social Media Marketing Manager (Volunteer) at WhoWhatWhy plays a pivotal role in enhancing our organization’s online presence and driving engagement through various social media platforms. The selected candidate will be responsible for developing and implementing effective social media strategies that align with our mission to promote investigative journalism and educate the public. This position demands creativity, strong communication skills, and an understanding of social media marketing trends to create compelling content that resonates with our audience.

Job Responsibilities

• Develop and execute a comprehensive social media strategy to increase brand awareness and engagement.
• Create, curate, and manage published content (images, video, written) across social media platforms.
• Monitor social media channels for communication, inquiries, and trends, and respond accordingly.
• Analyze and report on the performance of social media campaigns using analytics tools to inform strategy adjustments.
• Collaborate with the marketing team to align social media efforts with overall marketing strategies.
• Stay up to date with the latest social media best practices and technologies.
• Conduct audience research to understand demographics and preferences for targeted messaging.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• Proven experience in social media marketing, preferably within a non-profit or volunteer-based organization.
• Strong understanding of social media platforms including Facebook, Twitter, Instagram, and LinkedIn.
• Excellent written and verbal communication skills with a knack for creating engaging content.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
• Familiarity with digital marketing concepts and best practices.
• Ability to work independently and collaboratively within a team environment.

Technologies & Tools

This position will require familiarity with a variety of technologies and tools essential for social media management. The candidate should have experience with social media management software such as Hootsuite or Buffer for scheduling posts, graphic design tools like Canva for content creation, and analytics platforms such as Google Analytics to track engagement metrics and optimize campaigns.

Ideal Candidates

The ideal candidates for the Social Media Marketing Manager (Volunteer) position should possess a strong passion for media and investigative journalism, along with a desire to foster community engagement. They must be creative, proactive, and analytical thinkers who can adapt to new trends. Excellent interpersonal skills are critical, as the role requires collaboration with a diverse team and clear communication with audiences. A genuine commitment to WhoWhatWhy's mission of promoting transparency and accountability in journalism will resonate with our team culture and objectives.