Social Media Marketing Specialist

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by CORE, so some details may not match this job. The employer's own page has the real description.

Overview

The Social Media Marketing Specialist at CORE will play a pivotal role in developing and implementing comprehensive social media strategies to enhance brand awareness, engage with our audience, and drive traffic to our digital platforms. This position involves creating compelling content, managing social media accounts, analyzing engagement metrics, and collaborating with various teams to align social media initiatives with overall marketing goals.

Job Responsibilities

• Develop and execute innovative social media marketing campaigns to increase brand visibility and engagement.
• Create, curate, and manage published content (images, video, written) across various social media platforms.
• Monitor, respond to, and engage with user comments, messages, and inquiries in a timely manner.
• Analyze performance metrics and provide regular reports on social media engagement, traffic, and conversion rates.
• Stay updated on social media trends, tools, and best practices to ensure cutting-edge strategies.
• Collaborate with the marketing team to align social media strategies with broader marketing initiatives.
• Assist in the development of paid social media advertising strategies and campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience (2+ years) in social media marketing or digital marketing.
• Strong understanding of social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and their respective audiences.
• Exceptional written and verbal communication skills.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Ability to work independently and collaboratively in a fast-paced environment.

Technologies & Tools

The Social Media Marketing Specialist will utilize various technologies and tools to effectively execute their responsibilities. Essential tools include social media management platforms such as Hootsuite and Buffer for scheduling posts; Google Analytics for tracking website traffic and user behavior; and Adobe Creative Suite for designing engaging graphics and content. Familiarity with CRM and email marketing tools may also be beneficial.

Ideal Candidates

Ideal candidates for this position will possess a blend of creativity and analytical thinking. They should be passionate about social media trends, have a strong ability to write engaging content, and be adept at using data to inform strategic decisions. A collaborative spirit, attention to detail, and an understanding of CORE's brand values and mission are essential to thrive in this role. Furthermore, strong time management skills and the ability to juggle multiple projects concurrently will contribute significantly to their success.