Social Media (Meta, TikTok) Ads Manager

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Overview

The Social Media Ads Manager at Breezit is a crucial role responsible for developing, executing, and optimizing advertisement strategies across platforms such as Meta and TikTok. This position involves collaborating with the marketing team to create engaging campaigns that resonate with target audiences, analyze performance metrics, and drive conversion rates. The ideal candidate will leverage their knowledge of social media advertising to enhance brand visibility and achieve business objectives.

Job Responsibilities

• Develop, implement, and manage advertising strategies on Meta and TikTok, ensuring alignment with overall marketing goals.
• Monitor campaign performance, analyze key metrics, and adjust strategies to optimize results.
• Create engaging ad content, including graphics, videos, and copy, that aligns with brand messaging.
• Conduct market research to identify trends and insights for effective campaign targeting.
• Collaborate with cross-functional teams, including content creators and graphic designers, to deliver cohesive messaging.
• Manage advertising budgets and ensure efficient allocation of resources.
• Stay updated with the latest industry trends, platform updates, and best practices in social media advertising.
• Report on campaign performance and make recommendations for future initiatives.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 3 years of experience in social media advertising management, specific to Meta and TikTok.
• Strong understanding of analytics tools, such as Google Analytics and platform-specific insights.
• Proficiency in graphic design software (e.g., Adobe Suite) and social media management tools.
• Excellent communication and storytelling skills; ability to create compelling ad content.
• Strong analytical and problem-solving skills with a data-driven approach to decision-making.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Social Media Ads Manager will work with a range of technologies and tools, including Meta Ads Manager, TikTok Ads Manager, Google Analytics, and social media management platforms such as Hootsuite or Buffer. Graphic design tools like Adobe Photoshop and Canva will also be utilized for creating visually engaging advertisements, while project management software such as Asana or Trello may be employed for tracking campaign progress and team collaboration.

Ideal Candidates

The ideal candidate for the Social Media Ads Manager position should exhibit strong creative thinking and a passion for digital marketing. They must be detail-oriented and possess exceptional analytical skills, allowing them to interpret data effectively and make informed decisions. Additionally, a proactive attitude, adaptability in a rapidly changing environment, and strong collaboration abilities will distinguish them as a valuable addition to the Breezit team. A genuine enthusiasm for social media trends and platform innovations is essential for success in this role.