Social Media Specialist

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Job Overview

The Social Media Specialist at Dana-Farber Cancer Institute will be responsible for developing and implementing effective social media strategies that reflect the institute's mission and values. This role involves creating engaging content, managing social media channels, and analyzing performance metrics to optimize outreach and engagement. The specialist will collaborate closely with various departments to ensure consistent messaging and branding across all digital platforms, ultimately promoting awareness and support for the institute’s initiatives and cancer research efforts.

Job Responsibilities

• Develop, implement, and manage the social media strategy in alignment with Dana-Farber's overall communications goals.
• Create compelling content tailored to different social media platforms to engage target audiences and promote the institute's mission.
• Monitor social media channels, respond to inquiries, and engage with followers to foster community interaction.
• Analyze social media performance metrics and generate reports to assess the effectiveness of campaigns and strategies.
• Collaborate with marketing and communications teams to ensure cohesive branding and messaging across multiple digital platforms.
• Stay current with social media trends, tools, and best practices to maintain a competitive edge in outreach efforts.
• Coordinate with other departments, such as fundraising and patient services, to highlight key initiatives and events on social media.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 3 years of experience in social media management or digital marketing, preferably within a healthcare or non-profit organization.
• Proficient in social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Strong writing, editing, and communication skills, with a portfolio showcasing previous social media campaigns.
• Experience with social media analytics tools and the ability to interpret data to enhance strategies.
• Demonstrated ability to work collaboratively within a team environment and manage multiple projects simultaneously.

Technologies & Tools

The Social Media Specialist will utilize a variety of technologies and tools to execute their responsibilities effectively. This includes social media management platforms such as Hootsuite or Sprout Social for scheduling and monitoring posts, Canva or Adobe Creative Suite for graphic design and content creation, and Google Analytics or social media analytics software for performance tracking and reporting. Familiarity with CRM systems may also be beneficial for integrating social media efforts with broader marketing strategies.

Ideal Candidates

Ideal candidates for the Social Media Specialist position will possess a combination of creative flair and analytical thinking, allowing them to create engaging content while also effectively interpreting performance data. They should be proactive, resourceful, and able to work under tight deadlines in a fast-paced environment. A passion for the mission of Dana-Farber Cancer Institute and an understanding of the challenges faced in cancer research and treatment are essential to authentically communicate and connect with stakeholders. Strong interpersonal skills and the ability to collaborate across departments will contribute to the candidate's success in this role.