Social Media Specialist - Freelance

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Twine, so some details may not match this job. The employer's own page has the real description.

Job Overview

Twine is seeking a talented and ambitious Freelance Social Media Specialist to drive our social media strategy and enhance our online presence. The ideal candidate will be responsible for creating engaging content, managing social media platforms, and analyzing performance metrics to increase our brand's visibility and engagement. This role requires a creative mind, exceptional communication skills, and a deep understanding of current social media trends. You will collaborate with our marketing team to align social media strategies with broader marketing objectives and grow our community of followers.

Job Responsibilities

• Develop and implement a comprehensive social media strategy to increase brand awareness and audience engagement.
• Create, curate, and manage publish content across various platforms including Facebook, Twitter, Instagram, and LinkedIn.
• Monitor, respond to, and engage with comments and messages on social media platforms promptly.
• Analyze and report on social media performance metrics to drive improvements and optimize content strategies.
• Collaborate with the marketing team to ensure synergy between social media and broader marketing campaigns.
• Stay current with industry trends, best practices, and emerging social media platforms.
• Assist in planning and executing social media advertising campaigns to increase reach and follower count.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Proven experience as a Social Media Specialist or similar role, with a strong portfolio of social media work.
• Proficient in social media platforms and their respective analytics tools.
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Ability to thrive in a fast-paced, deadline-driven environment.

Technologies & Tools

The Freelance Social Media Specialist will utilize various technologies and tools including social media management platforms such as Hootsuite or Buffer, analytics tools like Google Analytics and Facebook Insights, as well as design software such as Canva or Adobe Creative Suite to enhance the quality and reach of social media campaigns.

Ideal Candidates

The ideal candidate for the Freelance Social Media Specialist position at Twine is someone who is creative, self-motivated, and highly organized. A passion for social media and understanding of marketing principles is essential. Candidates should be adaptable, possess strong problem-solving skills, and be capable of working independently as well as collaboratively within a team. Effective time management and a capacity to meet deadlines in a fast-paced environment are crucial for success in this role.