Social Media Sr Manager/Director

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Written by AI from the job title and company, not by GSI, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Social Media Sr Manager/Director at GSI will be responsible for developing and executing comprehensive social media strategies that elevate the company's brand presence, engage target audiences, and drive measurable results across all digital platforms. This role demands a creative yet analytical individual who will lead a team of social media professionals to oversee content development, community management, and campaign execution. The successful candidate will collaborate across departments to align social media efforts with wider marketing initiatives and corporate goals while staying ahead of digital trends.

Job Responsibilities

• Develop and implement a robust social media strategy aligned with GSI’s business objectives and brand identity.
• Lead and mentor a team of social media specialists, providing guidance on best practices and performance metrics.
• Oversee content creation, curation, and scheduling across all social media platforms, ensuring consistency in voice and messaging.
• Analyze and report on the performance of social media campaigns, utilizing data to inform strategy and improve outcomes.
• Engage with followers, respond to comments and inquiries, and manage community interactions to foster positive engagement.
• Monitor industry trends and competitor activities to identify opportunities for innovation and adaptation.
• Collaborate with cross-functional teams, including marketing, sales, and customer service, to support overall business strategies.
• Manage social media budgets and allocate resources effectively for maximum return on investment.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• 7+ years of experience in social media management or digital marketing, with a minimum of 3 years in a leadership role.
• Proven experience in developing successful social media strategies and campaigns that drive engagement and business results.
• Strong analytical skills with the ability to interpret metrics and derive actionable insights.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Proficiency in social media management tools and platforms, as well as knowledge of SEO and content marketing.
• Experience with paid social media advertising and budget management.

Technologies & Tools

This position will require proficiency in various technologies and tools, including but not limited to social media management software such as Hootsuite or Buffer, analytics tools like Google Analytics and social media insights platforms, content creation tools like Canva or Adobe Creative Suite, and CRM systems. Familiarity with paid advertising platforms across social media channels will also be essential to effectively manage campaigns and analyze performance.

Ideal Candidates

The ideal candidate for the Social Media Sr Manager/Director role at GSI is a dynamic leader with a strong creative vision and a strategic mindset. They should possess excellent communication and interpersonal skills, enabling them to engage effectively with team members, stakeholders, and audiences alike. A passion for social media trends, innovation, and digital marketing is crucial, along with the ability to work under pressure and manage multiple projects simultaneously. Candidates who demonstrate adaptability, a results-driven mentality, and a deep understanding of audience behavior will thrive in this fast-paced environment.