Social Media Sr Manager/Director

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Job Overview

As a Social Media Senior Manager/Director at GSI, you will spearhead our social media strategy, driving engagement and brand awareness across various digital platforms. This role involves leading a dynamic team, developing innovative campaigns, and leveraging analytics to optimize content. You will collaborate with cross-functional teams to enhance our online presence and ensure that all social media initiatives align with the company's objectives and marketing strategies.

Job Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with overall business goals.
• Oversee daily operations of social media, including content scheduling, community management, and crisis response.
• Lead, mentor, and manage the social media team to ensure high-quality content creation and engagement.
• Analyze metrics and performance data to gauge the effectiveness of campaigns and inform strategy adjustments.
• Collaborate with marketing, PR, and product teams to coordinate messaging and ensure a unified brand voice.
• Stay up-to-date with trends, technologies, and best practices within the social media landscape.
• Manage and allocate social media budgets, ensuring effective spend and ROI.
• Prepare and present reports on social media performance and strategic recommendations to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; a Master's degree is preferred.
• A minimum of 5 years of experience in social media management or digital marketing.
• Proven track record of successful social media campaigns that increased engagement and led to measurable results.
• Strong proficiency in social media analytics tools and platforms, such as Google Analytics, Hootsuite, or Sprout Social.
• Excellent verbal and written communication skills, with strong attention to detail.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Demonstrated leadership abilities and experience managing a team.

Technologies & Tools

In this role, you will utilize a variety of digital tools and technologies to enhance your productivity and effectiveness. Familiarity with social media management software such as Hootsuite or Buffer is crucial, in addition to strong proficiency in analytics platforms like Google Analytics. You will also leverage design tools like Canva or Adobe Creative Suite to create visually appealing content, along with CRM systems to track customer interactions and engagement.

Ideal Candidates

The ideal candidate for the Social Media Senior Manager/Director position at GSI is a strategic thinker with a passion for social media and a knack for storytelling. You must be able to balance creativity with data-driven insights, continuously optimizing strategies based on performance metrics. Strong interpersonal skills are essential for collaborating with various teams and managing your own team effectively. You should be adaptable, resilient in the face of challenges, and eager to stay at the forefront of social media trends and innovations.