Social Media Strategist & Social project manager

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Job Overview

As a Social Media Strategist & Social Project Manager at Dinkytown Advertising, you will be responsible for developing and executing innovative social media strategies that enhance brand visibility, engagement, and loyalty. This role combines strategic thinking with creative execution to cultivate an impactful online presence. You will lead cross-functional teams to manage social media campaigns, collaborate with clients to explore new opportunities, and assess performance metrics to optimize overall marketing effectiveness.

Job Responsibilities

• Develop comprehensive social media strategies aligned with clients' marketing objectives.
• Manage end-to-end execution of social media campaigns across various platforms.
• Analyze and report on key performance metrics to inform strategy adjustments.
• Collaborate with creative and content teams to curate engaging multimedia content.
• Monitor trends and shifts in social media algorithms to enhance campaign performance.
• Engage with community members across social channels to foster relationships and increase brand loyalty.
• Prepare and manage budgets for social media projects, ensuring efficient resource allocation.
• Conduct market research to identify audience segments and potential growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 3 years of experience in social media marketing or management.
• Strong understanding of various social media platforms and their respective audiences.
• Proficient in social media analytics and reporting tools.
• Excellent communication skills, both written and verbal.
• Demonstrated ability to manage multiple projects simultaneously and deliver results under tight deadlines.
• Creative mindset with a keen eye for engaging content and design.

Technologies & Tools

This position will utilize a variety of technologies and tools including social media management platforms such as Hootsuite and Buffer, analytics tools like Google Analytics and social media insights, as well as graphic design software such as Adobe Creative Suite. Familiarity with Customer Relationship Management (CRM) software is also beneficial for understanding client interactions and engagement analytics.

Ideal Candidates

The ideal candidate for the Social Media Strategist & Social Project Manager role should possess a dynamic personality, exhibiting both creativity and analytical thinking. Strong interpersonal skills are essential for effective team collaboration and client interactions. Candidates should demonstrate a proactive attitude towards problem-solving and exhibit adaptability in a fast-paced environment. A passion for social media trends and innovations will greatly contribute to success in this position.