Social Media Video Content Strategist and Copywriter

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Job Overview

As a Social Media Video Content Strategist and Copywriter at SchaperMedia, you will be responsible for creating engaging video content and compelling copy that resonates with our audience across various social media platforms. Your role will involve analyzing trends, developing strategies to enhance our online presence, and collaborating with the marketing team to execute campaigns that drive engagement and brand awareness. You will play a pivotal role in shaping our social media narrative by marrying visual storytelling with effective messaging.

Job Responsibilities

• Develop and implement innovative video content strategies for social media channels.
• Write engaging and persuasive copy for video scripts, captions, and posts.
• Collaborate with video producers and designers to ensure alignment between written and visual content.
• Analyze the performance of video content and adjust strategies based on insights and trends.
• Stay updated with the latest social media trends, platform changes, and emerging technologies.
• Coordinate and manage content calendars, ensuring timely delivery of all projects.
• Engage with followers and audiences through comments and direct messages to foster community relations.
• Conduct competitor analysis to identify opportunities for growth and differentiation.

Qualifications

• Bachelor's degree in Marketing, Communications, Film Production, or a related field.
• Minimum of 3 years of experience in social media content creation, preferably in a video-focused role.
• Strong portfolio demonstrating video content and copywriting skills.
• Proficient in video editing software such as Adobe Premiere Pro or Final Cut Pro.
• Excellent verbal and written communication skills.
• Deep understanding of social media platforms, algorithms, and best practices.
• Ability to work under tight deadlines while maintaining high-quality standards.
• Exceptional organizational skills and attention to detail.

Technologies & Tools

The successful candidate will utilize various technologies and software tools in their daily tasks, including social media management platforms, video editing software (Adobe Premiere Pro, Final Cut Pro), graphic design tools (Canva, Adobe Creative Suite), and analytics tools (Google Analytics, social media insights). Familiarity with content management systems (CMS) and SEO tools will also be beneficial in maximizing content visibility and engagement.

Ideal Candidates

Ideal candidates for the Social Media Video Content Strategist and Copywriter position are innovative thinkers who possess a passion for storytelling through video and written content. They should be collaborative team players with strong creative instincts and an analytical mindset. The ability to adapt to fast-paced environments while keeping a finger on the pulse of the latest digital trends is essential. Furthermore, successful candidates will exhibit a strong commitment to maintaining the brand voice and values of SchaperMedia, ensuring that all content aligns with our strategic objectives and resonates with our target audience.