Sr Associate Product Marketing Manager

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Written by AI from the job title and company, not by Workday, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr Associate Product Marketing Manager at Workday will play a vital role in driving the marketing strategy for our product portfolio. This position bridges the gap between product development, sales, and customer engagement, implementing initiatives that enhance product positioning and market penetration. With a focus on analytics and customer insights, the Sr Associate will craft compelling marketing campaigns that articulate a strong value proposition and showcase our innovations, ensuring alignment with overall business goals.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies to increase market share and drive customer engagement.
• Collaborate with cross-functional teams to align product features with market needs and customer feedback.
• Create impactful marketing collateral, including product documentation, presentations, and case studies.
• Lead market research initiatives to gather insights and assess competitive landscape.
• Analyze metrics to measure effectiveness of marketing initiatives and refine strategies accordingly.
• Train and support sales teams by providing necessary tools and resources that facilitate effective selling.
• Engage in product launches, coordinating promotional activities and ensuring communication across all channels.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing or related fields, preferably in the technology sector.
• Proven track record of developing and executing successful marketing strategies.
• Strong analytical skills with the ability to translate data insights into actionable strategy.
• Excellent written and verbal communication skills, capable of engaging various audiences.
• Familiarity with digital marketing tools and best practices is preferred.

Technologies & Tools

The Sr Associate Product Marketing Manager will utilize a range of technologies and tools including, but not limited to, CRM systems (Salesforce), marketing automation platforms (HubSpot, Marketo), data analytics tools (Google Analytics, Tableau), and content management systems (WordPress, Sitecore) to enhance marketing efforts and track effectiveness.

Ideal Candidates

Ideal candidates for the Sr Associate Product Marketing Manager position will possess a strong blend of analytical thinking and creative problem-solving skills. They will demonstrate an ability to work collaboratively in a fast-paced environment, embodying resilience and adaptability. Passionate about technology and customer engagement, they will be self-motivated, detail-oriented, and possess a drive for continuous improvement, capable of managing multiple priorities effectively and delivering results aligned with business objectives.