Sr. Business Development/Product Marketing Manager - Vigilanz

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Job Overview

The Sr. Business Development/Product Marketing Manager at Vigilanz, a division of Inovalon, will play an integral role in driving growth and expanding market reach for our innovative healthcare solutions. This position is responsible for developing and implementing strategic marketing initiatives, identifying new business opportunities, and fostering partnerships that align with our corporate objectives. The ideal candidate will leverage their expertise to analyze market trends, engage with stakeholders, and collaborate closely with cross-functional teams to ensure product offerings meet client and market needs.

Job Responsibilities

• Develop and execute comprehensive business development strategies to drive product adoption and revenue growth.
• Conduct thorough market research to identify emerging trends, potential opportunities, and competitive positioning.
• Create and implement effective product marketing plans that align with overall business goals.
• Engage with clients and stakeholders to gather feedback for product enhancements and innovative solutions.
• Build and maintain strategic partnerships with various healthcare organizations and industry leaders.
• Collaborate with internal teams, including sales, product management, and operations, to align business and marketing strategies.
• Prepare and deliver compelling presentations to communicate value propositions to clients and partners.
• Monitor and report on key performance metrics related to business development and marketing initiatives.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
• Minimum of 5 years of experience in business development and product marketing, preferably in the healthcare technology sector.
• Proven track record of driving revenue growth and establishing successful marketing strategies.
• Strong analytical skills with the ability to interpret data and market insights.
• Excellent communication and presentation skills, capable of articulating complex concepts clearly.
• Ability to work collaboratively in a team-oriented environment and engage with diverse stakeholders.
• Familiarity with CRM software and marketing automation tools.

Technologies & Tools

The Sr. Business Development/Product Marketing Manager will utilize various technologies and tools to facilitate their responsibilities, including CRM platforms such as Salesforce for managing customer relationships, analytics tools for market analysis, and marketing automation software like HubSpot or Marketo for campaign management. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is also essential for reporting and presentation development.

Ideal Candidates

Ideal candidates for the Sr. Business Development/Product Marketing Manager position will possess a strong combination of strategic thinking and practical execution skills. They should be entrepreneurial, driven by results, and have a deep understanding of the healthcare technology landscape. A collaborative mindset and excellent interpersonal skills are crucial, as the role requires extensive interaction with both internal teams and external partners. Candidates should also exhibit a passion for innovation and a commitment to enhancing client experiences through marketing excellence.