Sr Campaign Manager - Digital

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Written by AI from the job title and company, not by Gannett | USA TODAY NETWORK, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr Campaign Manager - Digital at Gannett | USA TODAY NETWORK will play a critical role in developing, executing, and optimizing integrated digital marketing campaigns across various platforms. This leadership position requires a strategic thinker who can manage multiple projects simultaneously while collaborating effectively with cross-functional teams to ensure campaign success. The Sr Campaign Manager will utilize data-driven insights to refine marketing strategies, enhance brand visibility, and drive engagement while meeting client objectives and key performance indicators.

Job Responsibilities

• Develop and implement comprehensive digital marketing campaigns that align with strategic marketing goals.
• Coordinate with internal teams, including sales, content, and analytics, to ensure seamless campaign execution.
• Analyze campaign performance data to identify optimization opportunities and report results to stakeholders.
• Manage budgets for campaigns, ensuring efficient spending and maximum return on investment.
• Stay current with industry trends and digital marketing best practices to enhance campaign effectiveness.
• Lead and mentor junior team members, fostering a culture of continuous learning and improvement.

Qualifications

• Bachelor's degree in Marketing, Business, Communication, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on campaign management.
• Strong knowledge of performance marketing, SEO, SEM, and social media marketing.
• Exceptional analytical skills with proven ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, capable of presenting ideas clearly and effectively.
• Proficiency in digital marketing tools and platforms, including Google Analytics, AdWords, and social media management software.

Technologies & Tools

The Sr Campaign Manager will utilize various technologies and tools to facilitate campaign management and performance analysis, including but not limited to Google Analytics, Adobe Analytics, HubSpot, Hootsuite, Salesforce, and other marketing automation platforms. Familiarity with content management systems and digital advertising platforms is essential to effectively execute and track campaign success.

Ideal Candidates

Ideal candidates for the Sr Campaign Manager - Digital position will be detail-oriented, result-driven individuals with a strong passion for digital marketing. They should possess excellent organizational skills, enabling them to manage multiple campaigns while adhering to tight deadlines. A collaborative mindset and the ability to thrive in a fast-paced environment are essential. Furthermore, a strategic approach to problem-solving and a commitment to continual improvement will make candidates stand out in this dynamic role.