Sr. Content Marketing Manager, B2B Technology

About this kind of role

What a Sr. Content Marketing Manager, B2B Technology usually does. The employer's own details are in the listing.

Typically does: This role focuses on developing and executing content strategies to attract and engage a business-to-business technology audience. Responsibilities include content planning, creation, and distribution across various channels, often with a focus on lead generation and brand awareness. The manager will typically oversee a team of content creators and collaborate with sales and marketing teams to align content with business goals. Performance is often measured by metrics like website traffic, lead conversion rates, and social media engagement.

Tools and skills: Proficiency in content management systems (CMS), marketing automation platforms, SEO tools, social media management platforms, and strong writing, editing, and analytical skills are generally required.

Good fit for: Individuals with a strong understanding of B2B marketing principles and a passion for creating compelling content that resonates with a technical audience typically thrive in this position.