Sr Content Marketing Manager (contract)

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Written by AI from the job title and company, not by SoundThinking (formerly ShotSpotter), so some details may not match this job. The employer's own page has the real description.

Overview

The Sr Content Marketing Manager at SoundThinking will play a crucial role in developing and executing comprehensive content strategies that align with our mission to enhance public safety through innovative technology. This position entails collaborating with cross-functional teams to create compelling narratives that resonate with our target audience, shaping brand perception and driving engagement. The ideal candidate will bring a wealth of experience in content marketing, strategic planning, and analytics to optimize our outreach and impact.

Job Responsibilities

• Develop and implement a robust content marketing strategy that supports the overall business objectives of SoundThinking.
• Collaborate with product, sales, and engineering teams to generate relevant content that highlights product features and benefits.
• Create, edit, and promote high-quality content across various channels, including blog posts, whitepapers, case studies, and social media.
• Manage the content calendar, ensuring timely delivery and adherence to brand guidelines.
• Analyze content performance metrics to inform strategies and identify opportunities for improvement.
• Lead and mentor a team of content creators, providing direction and feedback to enhance performance and creativity.
• Stay abreast of industry trends and competitor activities to ensure content is relevant and competitive.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in content marketing or digital marketing, preferably in the technology sector.
• Proven track record of developing engaging content and driving audience engagement.
• Exceptional writing, editing, and storytelling skills, with a keen eye for detail.
• Knowledge of SEO best practices and content management systems.
• Strong analytical skills, with experience in using tools such as Google Analytics to measure content performance.
• Excellent project management skills, with the ability to handle multiple projects simultaneously.

Technologies & Tools

The Sr Content Marketing Manager will utilize various technologies and tools to streamline content creation and distribution. Familiarity with content management systems (CMS) such as WordPress, marketing automation tools like HubSpot, and analytics platforms such as Google Analytics will be essential. Additionally, proficiency in social media management tools, email marketing platforms, and graphic design software (e.g., Adobe Creative Suite) will enhance content effectiveness and reach.

Ideal Candidates

The ideal candidate for the Sr Content Marketing Manager role will possess a strategic mindset coupled with a creative flair. They will demonstrate a passion for storytelling, a deep understanding of audience engagement, and a commitment to excellence. Strong interpersonal skills and the ability to collaborate effectively across departments will be crucial, as will a data-driven approach to decision-making. A proactive attitude and the ability to adapt quickly in a fast-paced environment will further enhance their suitability for this dynamic role at SoundThinking.