Sr. Content Marketing Strategy Manager, Events

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Job Overview

The Sr. Content Marketing Strategy Manager, Events at Lyra Health will be instrumental in developing and executing innovative content strategies that enhance our brand presence and engage our target audiences during events. This role focuses on creating compelling narratives and marketing programs that align with our overall business objectives, driving attendance, promoting thought leadership, and ensuring a cohesive brand experience across all event touchpoints. The individual will collaborate with cross-functional teams to optimize content distribution and analyze performance metrics to refine strategies continually.

Job Responsibilities

• Develop and implement comprehensive content marketing strategies for Lyra Health's events, ensuring alignment with overall brand goals and messaging.
• Oversee the creation of engaging content such as promotional materials, digital assets, presentations, and social media campaigns tailored to specific events.
• Collaborate with product and marketing teams to align content with industry trends, audience insights, and company objectives.
• Manage relationships with external partners, sponsors, and vendors to leverage opportunities for brand visibility.
• Analyze event content performance metrics to assess engagement and success, producing actionable insights for future events.
• Facilitate internal brainstorming sessions to generate fresh content ideas that resonate with target audiences and enhance event participation.
• Maintain awareness of competitor activities and industry standards, adjusting strategies as necessary to stay ahead in the marketplace.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field; a Master’s degree is preferred.
• 7+ years of experience in content marketing, event marketing, or related areas, with a proven track record of managing successful event content strategies.
• Strong writing and editing skills, with the ability to create compelling narratives that engage a variety of audiences.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and analytics software.
• Excellent project management and organizational skills, with the ability to meet deadlines under pressure.
• Strong interpersonal and communication skills to effectively collaborate with cross-functional teams and external partners.

Technologies & Tools

The Sr. Content Marketing Strategy Manager will utilize various technologies and tools to enhance content creation and analytics, including but not limited to marketing automation software such as HubSpot, Adobe Creative Suite for graphic design and content creation, Hootsuite or Buffer for social media management, and analytics tools such as Google Analytics and social media insights to track engagement and performance metrics.

Ideal Candidates

Ideal candidates for this position will possess a blend of creativity and analytical skills, with a strong passion for storytelling and a strategic mindset. They should thrive in a fast-paced environment, demonstrate exceptional attention to detail, and possess a collaborative attitude that fosters teamwork. A proactive approach to problem-solving and the ability to adapt to changing priorities will be crucial for success in this role, along with a genuine commitment to promoting mental health advocacy and awareness.