Sr. Digital Marketing Manager, Affiliates & Influencer (Hybrid - Seattle, WA)

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Written by AI from the job title and company, not by Nordstrom, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Digital Marketing Manager, Affiliates & Influencer at Nordstrom will play a pivotal role in driving the company’s digital marketing strategies focused on affiliate and influencer partnerships. This hybrid position based in Seattle, WA, is responsible for developing and executing innovative campaigns that enhance Nordstrom's market presence, engage target audiences, and ultimately contribute to increased sales. The successful candidate will collaborate closely with cross-functional teams and external partners, leveraging data-driven insights to optimize performance and maximize ROI.

Job Responsibilities

• Develop and implement comprehensive affiliate and influencer marketing strategies to drive traffic and revenue growth.
• Identify and cultivate relationships with key affiliate partners and influencers to enhance brand visibility and engagement.
• Analyze campaign performance metrics and adjust strategies accordingly to ensure optimal results.
• Collaborate with the content, creative, and merchandising teams to create compelling promotional materials.
• Manage budgets and forecasts related to affiliate and influencer marketing initiatives.
• Stay abreast of industry trends, competitive landscape, and innovative marketing tactics.
• Prepare regular reports and dashboards to communicate progress and insights to stakeholders.
• Conduct training sessions and workshops to educate internal teams on affiliate and influencer marketing best practices.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
• A minimum of 5 years of experience in digital marketing, with a specific focus on affiliate and influencer marketing.
• Proven track record of successfully managing affiliate and influencer partnerships.
• Strong analytical skills and experience with data-driven marketing decision-making.
• Excellent communication and interpersonal skills, with the ability to influence and build relationships.
• Proficiency in digital marketing tools and platforms, including affiliate networks and analytics tools.
• Strong ability to manage multiple projects and meet tight deadlines in a fast-paced environment.

Technologies & Tools

The Senior Digital Marketing Manager will utilize various technologies and tools to enhance marketing efforts, including affiliate marketing platforms (e.g., Rakuten, Impact), influencer management software (e.g., AspireIQ, Upfluence), web analytics tools (e.g., Google Analytics, Adobe Analytics), and CRM systems. Familiarity with e-commerce platforms and marketing automation tools will also be essential for success in this role.

Ideal Candidates

Ideal candidates for the Senior Digital Marketing Manager position will be dynamic, results-oriented professionals with a passion for innovative digital marketing strategies. They should possess a deep understanding of the affiliate and influencer landscape, along with a proactive mindset towards building partnerships. Strong leadership skills, creativity, and an analytical approach to problem-solving are critical attributes. A collaborative spirit, along with a commitment to Nordstrom's values of excellence and customer satisfaction, will further distinguish the right candidate for this role.