SR. DIRECTOR OF FIELD MARKETING (REMOTE)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Chartwells School Dining Services K12, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Director of Field Marketing at Chartwells School Dining Services K12 will lead the strategic development and execution of comprehensive marketing initiatives tailored to the K-12 sector. This role encompasses the oversight of field marketing operations, collaboration with regional teams, and the alignment of marketing strategies with organizational objectives. The ideal candidate will drive awareness, engagement, and utilization of Chartwells’ services, ensuring a consistent brand representation while fostering relationships with school districts and educational stakeholders.

Job Responsibilities

• Develop and implement field marketing strategies that align with the overall goals of Chartwells School Dining Services K12.
• Lead a team of field marketers, providing guidance, mentorship, and performance management.
• Collaborate with sales and operations teams to identify market trends and tailor marketing efforts accordingly.
• Manage budget allocations for field marketing campaigns and ensure effective utilization of resources.
• Conduct market research to assess customer needs and preferences, adapting strategies to enhance service offerings.
• Analyze campaign performance metrics and provide insights to optimize future marketing initiatives.
• Establish and maintain relationships with key educational stakeholders and community organizations to promote Chartwells’ services.
• Represent the organization at industry conferences, trade shows, and other events to enhance brand visibility.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 10 years of progressive experience in marketing, with at least 5 years in a leadership role.
• Proven track record in developing and executing successful marketing strategies, especially in the education sector.
• Strong understanding of K-12 market dynamics and trends.
• Exceptional communication and interpersonal skills, with the ability to engage diverse audiences.
• Analytical mindset with experience in data-driven decision-making.
• Proficiency in marketing automation systems and CRM tools.

Technologies & Tools

The Sr. Director of Field Marketing will utilize various technologies and tools to enhance marketing efforts and facilitate team collaboration. This includes CRM systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, analytics tools for campaign performance tracking, and digital communication platforms such as Slack and Zoom. Familiarity with social media management tools and graphic design software will also be beneficial for effective marketing execution.

Ideal Candidates

The ideal candidate for this position will possess a unique blend of strategic thinking and creative marketing capabilities. They will be proactive, innovative, and have a passion for enhancing the educational environment through effective dining service solutions. Strong leadership skills, coupled with an empathetic approach to team management, will enable them to inspire and cultivate talent within the organization. A results-oriented mindset, combined with a commitment to building lasting relationships with stakeholders, will drive the success of the marketing initiatives at Chartwells School Dining Services K12.