Sr. Director, Product Marketing - Exposure Management & IT Automation (Remote)

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Position Overview

CrowdStrike is seeking a seasoned Sr. Director of Product Marketing specializing in Exposure Management and IT Automation to lead and execute comprehensive product marketing strategies. In this pivotal role, you will be responsible for aligning marketing initiatives with business objectives, enhancing product visibility, and driving customer engagement through innovative campaigns. You will work collaboratively across teams to define market positioning, articulate the value proposition of our products, and ultimately contribute to the growth and success of CrowdStrike's offerings in the fast-evolving cybersecurity landscape.

Job Responsibilities

• Develop and implement strategic marketing plans for Exposure Management and IT Automation products.
• Lead market research efforts to identify trends, customer needs, and competitive analysis to inform product positioning.
• Collaborate with Product Management to translate technical features into compelling marketing narratives and go-to-market strategies.
• Manage and mentor a team of product marketing professionals, fostering an environment of creativity and collaboration.
• Drive the creation of marketing collateral, including data sheets, white papers, case studies, and presentations.
• Monitor and report on product performance metrics to provide insights that guide future marketing initiatives.
• Engage with sales teams to develop effective sales enablement tools and training to support product launches.
• Represent CrowdStrike at industry events, conferences, and webinars to establish our thought leadership in the field.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of product marketing experience in the technology sector, with specific expertise in cybersecurity or IT automation.
• Proven track record of successful product launches and marketing strategies that resulted in measurable growth.
• Strong analytical skills with the ability to interpret data and market insights to drive strategic decisions.
• Exceptional communication and presentation skills, with the ability to convey complex concepts clearly and effectively.
• Experience leading and developing high-performing marketing teams.
• Proficient in using marketing technologies and tools for campaign management and performance analytics.

Technologies & Tools

The Sr. Director of Product Marketing will utilize a range of technologies and tools to enhance marketing effectiveness and analyze performance. Key tools may include marketing automation software such as HubSpot or Marketo, analytics platforms like Google Analytics and Tableau, customer relationship management (CRM) systems such as Salesforce, and collaboration tools including Slack and Trello. Familiarity with social media marketing and content management systems may also be essential in this role.

Ideal Candidates

The ideal candidate for this position will possess a strong blend of strategic vision and tactical execution. They will demonstrate a deep understanding of market dynamics, customer behavior, and competitive landscapes within the cybersecurity industry. Strong leadership qualities, excellent interpersonal skills, and the ability to work collaboratively in a remote environment are vital. A proactive mindset, innovative thinking, and a passion for technology will also contribute to success in this role, allowing the candidate to effectively advocate for CrowdStrike's mission to stop breaches.