Sr. Growth Marketing Manager, Paid Social Media

About this kind of role

What a Sr. Growth Marketing Manager, Paid Social Media usually does. The employer's own details are in the listing.

Typically does: Manages and optimizes paid social media campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn to drive user acquisition, brand awareness, and revenue growth. This involves developing strategies, setting budgets, analyzing performance data, and implementing A/B tests to improve campaign effectiveness. They also collaborate with creative teams to ensure ad copy and visuals align with marketing goals and target audiences. Reporting on key metrics and providing actionable insights to stakeholders is a regular responsibility.

Tools and skills: Proficiency in social media advertising platforms, data analytics tools (like Google Analytics), A/B testing software, and strong understanding of digital marketing principles, audience segmentation, and campaign optimization techniques are essential.

Good fit for: Individuals with a strong analytical mindset, a passion for social media, and experience in driving measurable results through paid advertising campaigns often thrive in this role.