Sr. Lead Product Marketing Manager, AI + Innovation

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Written by AI from the job title and company, not by Pinterest, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Lead Product Marketing Manager for AI + Innovation at Pinterest will be responsible for driving the strategy and execution of marketing initiatives for AI-driven products and innovations. This role will focus on positioning and messaging that resonates with Pinterest’s users and stakeholders, ensuring that the value of AI technologies is effectively communicated and leveraged across the platform. The successful candidate will collaborate cross-functionally with product, engineering, design, and sales teams to bring cutting-edge solutions to market, enhancing user experiences and business outcomes.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for AI and innovative product offerings.
• Create and manage impactful go-to-market plans, tailoring messaging to diverse user segments.
• Collaborate with product management and engineering teams to articulate product features and benefits clearly and compellingly.
• Conduct market research and competitive analysis to identify trends and inform product positioning.
• Act as a subject matter expert on AI technologies, providing insights and guidance during product development phases.
• Engage with internal and external stakeholders to gather feedback and iterate on marketing strategies.
• Measure and report on the success of marketing initiatives, adapting strategies based on data-driven insights.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; an MBA is preferred.
• 7+ years of experience in product marketing, ideally in a tech or software environment.
• Strong understanding of AI technologies and their applications in consumer products.
• Proven ability to develop and execute successful marketing strategies and campaigns.
• Exceptional analytical skills with the ability to leverage data for decision-making.
• Excellent communication and interpersonal skills, facilitating effective collaboration across teams.
• Demonstrated capacity to manage multiple projects and priorities in a fast-paced environment.

Technologies & Tools

This position will involve utilizing a variety of technologies and software tools, including marketing automation platforms (e.g., HubSpot, Marketo), project management systems (e.g., JIRA, Trello), analytics tools (e.g., Google Analytics, Tableau), and collaboration software (e.g., Slack, Microsoft Teams). Familiarity with AI tools and data analysis software will also be beneficial in developing effective marketing strategies and measuring performance.

Ideal Candidates

The ideal candidate for this role will possess a strong blend of strategic vision and tactical execution. They should be innovative and curious, with a passion for emerging technologies, particularly in the realm of AI. Excellent leadership qualities, along with the capability to inspire cross-functional teams, are essential. Additionally, effective communicators who can distill complex technological concepts into clear and persuasive messages will thrive in this position. A proactive mindset and adaptability in a dynamic work environment are key traits that will contribute to success in this role.