Sr. Manager, Affiliate & Creator Partnerships

This position is for the youtheory brand*

Who We Are

Jamieson Wellness is a growing global health and wellness company with a leading position in Canada. Driven by our purpose of Inspiring Better Lives Everyday, we develop high-quality, trusted natural health products that support wellbeing at every stage of life and in markets around the world.

As leaders in health and wellness since 1922, our portfolio of brands is united by a shared commitment to trust, quality, and long-term impact. Our brands include Jamieson, youtheory, Progressive, Smart Solutions, and Iron Vegan.

Our strong reputation is built on a foundation of quality, innovation, integrity, inclusion, and sustainability, supported by world-class manufacturing and rigorous certification standards. Guided by our core values of Accountability, Respect, Excellence, and Agility, we take ownership, collaborate effectively, and continuously evolve to better serve our consumers.

Learn more: www.jamiesonwellness.com

Overall Responsibilities

This role owns the strategy and execution of our creator ecosystem on TikTok Shop as its own commerce engine, while also fuel both DTC, Amazon and In-store retail growth. You’ll be responsible for scaling a high‑performance engine across massive‑scale product seeding, affiliate management, paid partnerships, and the development of a long‑term in‑house ambassador program.

This is a department‑owning role. You’ll set the strategy, build the operating frameworks, and manage execution across TikTok Shop and affiliate channels like ShopMy and LTK—starting hands‑on, then evolving into leadership as the function scales.

The ideal candidate is a pro‑sumer of social trends who is equal parts relational and analytical. You know how to translate creator affinity into measurable GMV, while also building durable brand equity. You’ll turn creator content into a core driver of our Growth Loop.

Specific Key Responsibilities & Duties

High‑Velocity Seeding & Affiliate Pipeline

• Own the strategy and execution of large‑scale product seeding and affiliate programs across TikTok Shop.
• Own the strategy and execution of sourcing on-brand micro and macro influencers to achieve brand objectives on Instagram.
• Engineer "scroll‑stopping" creator experiences designed to drive organic story tags, high‑retention video content, and measurable GMV.
• Build and maintain high‑volume seeding lists across priority segments, including experts, educators, and lifestyle creators.
• Lead the DTC affiliate program, including Shopmy and LTK defining clear tiers, incentive structures, and performance benchmarks.
• Partner with Operations to ensure seamless gifting fulfillment, tracking, and reporting.

Data‑Driven Measurement & Optimization

• Stand up and own a robust measurement loop to track post rates, content quality, GMV, CVR, repeat rates and New‑to‑Brand impact.
• Establish weekly operating rhythms to assess efficiency and pivot strategy based on real‑time performance.
• Translate data into clear decisions on creator spend, prioritization, and scaling.
• Collaborate with Growth to connect creator performance to broader DTC and retail outcomes.

Paid Partnerships & Content Strategy

• Manage the end‑to‑end paid and gifting creator pipeline, including sourcing, rate negotiation, contracting, and creative briefing.
• Own paid creator budgets with accurate forecasting and detailed performance readouts for leadership.
• Partner with Content team to turn creator insights into repeatable, high‑performing briefs that generate winning hooks and "scroll‑stopping" messaging.

Department & Program Ownership

• Own the Creator & Affiliate Performance function, setting strategy, KPIs, and execution standards.
• Oversee ShopMy and Tiktok, including managing the team member responsible for day‑to‑day execution.
• Build and scale an in‑house ambassador program, including creator selection, tiering, incentives, and ongoing contracts.
• Own and develop top creator relationships while ensuring scalable systems support the broader program.

Knowledge, Skills &Abilities Requirements

• 5-8+ years of experience in influencer marketing, affiliate marketing, or social commerce.
• Proven track record scaling performance‑based creator or affiliate programs, ideally within TikTok Shop or high‑growth DTC brands.
• Experience executing high‑volume seeding campaigns and performance‑driven partnerships.
• Strong analytical capabilities—you are highly proficient in Google Sheets and use data to drive ROI decisions.
• Strong creative intuition—you understand why content performs and can translate that insight into repeatable frameworks.
• Experience managing or overseeing ShopMy programs.
• Ability to move fast and operate with high ownership in a lean environment.
• Excellent organizational skills for managing complex pipelines, budgets, and cross‑functional work.

Success Metrics

• GMV driven by creators and affiliates
• Contribution from top‑performing and ambassador creators
• Creator ROI and efficiency of spend
• Repeat output and retention of high‑impact creators

Why Join Jamieson Wellness

• Health & Wellness: Competitive benefits, wellness programs, and product discounts,
• Financial Security: Company‑paid RRSP (no match required) and an Employee Share Purchase Plan
• Flexibility & Balance: Flexible work models and respect for personal time
• Growth & Development: Learning opportunities, career pathways, and meaningful performance conversations
• Purpose & Impact: Work for an organization committed to improving health and making a positive global impact

Compensation

Jamieson Wellness offers a competitive total rewards package designed to support your well-being and professional growth. This includes base pay, eligibility for our Short-Term Incentive Program, and a comprehensive benefits offering.

For this role, the posting range is $135,000 - $161,000, which reflects the full salary range of the position. Final compensation will be determined based on factors such as relevant experience, level of education, role scope, and other professional qualifications aligned with the requirements and complexity of this position.

Our Commitment to Inclusion and Belonging

Inclusion and belonging are foundational to our culture.

At Jamieson, belonging is at the heart of how we work. We value diversity, equity, inclusion, and belonging, and believe our differences drive innovation and stronger decisions. Our goal is simple: a workplace where everyone feels safe, supported, and able to thrive. For more information on our commitments to people and planet, please read our latest Sustainability report and DEIB policy.

If you require any accommodation during our hiring process, please let us know. We’re committed to making the experience accessible and equitable for all, and we’ll work together to find the right solution.

How We Hire

We sometimes use AI tools to suggest candidates, but every application we receive is reviewed by a real human and final hiring decisions are made by your future people leader

How to Apply

Submit your application through LinkedIn