Sr. Manager, Foodservice Marketing, Trade Marketing and Sales

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Written by AI from the job title and company, not by StarKist Co., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Manager of Foodservice Marketing, Trade Marketing and Sales at StarKist Co. will be responsible for developing and executing comprehensive marketing strategies that drive growth and enhance the brand's presence within the foodservice sector. This role requires a seasoned leader who can effectively manage cross-functional teams and collaborate with sales and trade partners to create compelling promotional campaigns. The successful candidate will utilize data-driven insights to inform marketing initiatives, optimize product positioning, and engage with key stakeholders to maximize sales opportunities.

Job Responsibilities

• Develop and implement marketing plans targeting foodservice operators and distributors.
• Collaborate with sales teams to create impactful promotional materials that enhance customer engagement.
• Analyze market trends and consumer behavior to identify opportunities for growth.
• Manage trade marketing budgets and ensure optimal allocation to achieve financial targets.
• Oversee product launches and lifecycle management within the foodservice segment.
• Establish and maintain strong relationships with key trade partners and stakeholders.
• Monitor and report on the effectiveness of marketing initiatives and adjust strategies as necessary.
• Lead and mentor a team of marketing professionals to drive performance and achieve departmental objectives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing and sales, preferably in the foodservice or consumer packaged goods industry.
• Proven track record of successful marketing strategy development and execution.
• Strong analytical skills and proficiency in market research methodologies.
• Excellent communication, presentation, and interpersonal skills.
• Experience managing budgets and demonstrating a results-oriented approach.
• Ability to work collaboratively in a fast-paced environment.

Technologies & Tools

This position utilizes various technologies and tools, including advanced marketing analytics platforms, customer relationship management (CRM) software, project management tools, and digital marketing applications. Familiarity with data visualization software and social media marketing tools will also be beneficial for executing successful campaigns.

Ideal Candidates

The ideal candidates for the Sr. Manager, Foodservice Marketing position will possess strong leadership qualities and a high degree of emotional intelligence. They should demonstrate an ability to think strategically while also being detail-oriented. The candidate should be adaptable, able to thrive in a dynamic environment, and show a passion for the food industry. Strong negotiation skills and a proactive approach to problem-solving will further contribute to their success in this role.