Sr. Manager, Global Social Media - HOKA

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Overview

The Sr. Manager, Global Social Media at HOKA is responsible for developing and executing a comprehensive social media strategy that amplifies our brand voice, engages our global audience, and drives customer acquisition and retention. This position requires a strategic thought leader with a proven track record of successful social media management, who will lead a team to create captivating content and analyze performance metrics. The ideal candidate will work collaboratively with cross-functional teams to enhance brand awareness and create a cohesive customer journey across all social media platforms.

Job Responsibilities

• Develop and implement a global social media strategy aligned with the overall marketing and brand goals of HOKA.
• Create engaging content tailored for various social media platforms, ensuring alignment with brand messaging and voice.
• Lead the social media team in managing and optimizing social media campaigns across channels such as Instagram, Facebook, Twitter, and LinkedIn.
• Analyze social media metrics to identify trends, measure engagement, and optimize strategies for improved performance.
• Collaborate with influencer marketing teams to identify partnership opportunities and drive brand advocacy.
• Stay up-to-date with industry trends and emerging platforms to ensure innovative and effective social media engagement.
• Coordinate with cross-functional teams, including PR, digital marketing, and product development, to ensure consistent messaging.
• Manage budgets for social media activities, ensuring efficient allocation and maximum return on investment.
• Train and mentor team members, fostering a culture of creativity and professional growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5-7 years of experience in social media management, preferably within the consumer goods or apparel industries.
• Proven track record of developing and executing successful social media strategies that drive engagement and revenue growth.
• Strong understanding of social media analytics and tools to measure campaign performance.
• Exceptional written and verbal communication skills, with the ability to create compelling content.
• Experience managing a team and fostering a collaborative work environment.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Sr. Manager, Global Social Media will utilize a variety of technologies and tools to streamline social media management and analyze performance metrics. This includes social media scheduling tools such as Hootsuite or Sprout Social, analytics platforms such as Google Analytics and social media insights, as well as content creation software like Adobe Creative Suite. Familiarity with Customer Relationship Management (CRM) systems and project management tools is also essential for effective collaboration and reporting.

Ideal Candidates

An ideal candidate for the Sr. Manager, Global Social Media position at HOKA is an innovative thinker with a passion for storytelling through social media. They should possess a blend of creativity and analytical skills, allowing them to design engaging content while interpreting complex data to inform strategies. Strong leadership qualities and the ability to inspire and motivate a team are essential. Furthermore, having a deep understanding of the HOKA brand and our commitment to sustainability and performance in sports footwear will be a significant advantage in this role.