Sr. Manager, Global Social Media - HOKA

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Overview

The Sr. Manager, Global Social Media at HOKA is responsible for leading and executing the brand's global social media strategy. This role encompasses driving engagement, building brand loyalty, and enhancing the overall digital presence of HOKA through effective social media campaigns. The ideal candidate will work collaboratively across multiple departments to develop compelling, innovative content that resonates with our diverse audience, while analyzing performance metrics to refine strategies and ensure alignment with business goals.

Job Responsibilities

• Develop and implement a comprehensive global social media strategy that aligns with the overarching marketing objectives of HOKA.
• Lead and manage the social media team, fostering a creative and productive work environment.
• Create, curate, and manage published content across all social media platforms, ensuring brand consistency and voice.
• Analyze social media performance metrics and translate insights into actionable strategies for continuous improvement.
• Collaborate with influencer partners, athletes, and brand ambassadors to amplify our social media reach and engagement.
• Oversee the social media budget and allocate resources effectively to maximize impact.
• Stay up-to-date with industry trends and competitive landscape to leverage opportunities for growth and innovation.
• Develop community management strategies to enhance interaction with followers and respond promptly to inquiries.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field; MBA preferred.
• Minimum of 7 years of experience in social media marketing or digital marketing, preferably in the consumer goods or sports industry.
• Proven track record of managing successful global social media campaigns.
• Strong understanding of social media analytics and measurement tools.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Demonstrated ability to cultivate relationships with influencers and media.
• Experience in managing budgets and allocating resources efficiently.
• Familiarity with graphic design and content creation tools is a plus.

Technologies & Tools

The Sr. Manager, Global Social Media will utilize a range of technologies and tools to execute their responsibilities effectively. This includes social media management platforms such as Hootsuite or Sprout Social, analytics tools including Google Analytics and social media insights, project management software like Asana or Trello, and graphic design applications such as Adobe Creative Suite. Proficiency in these technologies will enhance content creation, scheduling, and performance tracking processes.

Ideal Candidates

Ideal candidates for the Sr. Manager, Global Social Media position at HOKA are passionate about harnessing the power of social media to drive brand growth and foster community engagement. They should possess strong leadership skills, fostering an environment of creativity and collaboration within their team. They are strategic thinkers, able to analyze data to inform decisions and measure success. An enthusiasm for sports, fitness, or wellness, along with a deep understanding of consumer trends, will contribute to their ability to create relevant and impactful social media campaigns. Adaptability and a proactive approach to problem-solving are essential traits for navigating the dynamic nature of the industry.