Sr. Manager, GTM Product Marketing Strategist - Remote

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Job Overview

The Senior Manager, GTM Product Marketing Strategist at Neo4j will play a pivotal role in shaping the go-to-market strategies that drive the adoption and growth of our graph database solutions. This position requires an innovative thinker who can bridge the gap between product development, sales, and marketing teams. The incumbent will be responsible for developing comprehensive marketing strategies that align with business goals, ensuring that the value propositions resonate strongly with target audiences, and ultimately accelerating revenue growth.

Job Responsibilities

• Develop and implement effective go-to-market strategies for new product launches and existing product enhancements.
• Collaborate with cross-functional teams, including Product Management, Sales, and Customer Success, to ensure alignment and strategic execution.
• Conduct market research to identify customer needs, market trends, and competitive dynamics to inform product positioning and messaging.
• Create compelling product messaging and value propositions tailored to various market segments.
• Drive the creation of marketing collateral, including sales enablement tools, case studies, and white papers.
• Oversee the planning and execution of product marketing campaigns, measuring their effectiveness and iterating based on results.
• Lead the development of educational content for customers and prospects regarding our graph solutions.
• Monitor and analyze product performance in the market, using insights to refine marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 7 years of experience in product marketing or product management, ideally within the technology sector.
• Proven track record of successfully launching and marketing software products.
• Strong analytical skills with experience in market research and competitive analysis.
• Excellent communication and presentation skills, both written and verbal.
• Ability to collaborate effectively with cross-functional teams and influence stakeholders.
• Familiarity with CRM tools and marketing automation platforms.

Technologies & Tools

The Senior Manager, GTM Product Marketing Strategist will leverage various technologies and tools to effectively execute marketing strategies and monitor campaigns. Familiarity with CRM software (e.g., Salesforce), marketing automation platforms (such as HubSpot or Marketo), and data analytics tools (including Google Analytics and Tableau) will be essential for measuring campaign success and driving insights.

Ideal Candidates

Ideal candidates for this role will exhibit a blend of creativity and analytical capabilities, coupled with a strategic mindset and a passion for product marketing. They should be adept at navigating a fast-paced environment, demonstrating agility in their approach to problem-solving. The successful candidate will also possess strong leadership qualities, a collaborative spirit, and the ability to inspire and motivate teams across different functions.