Sr. Manager, Marketing Operations (Remote*)

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Written by AI from the job title and company, not by The ODP Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Marketing Operations at The ODP Corporation will play a pivotal role in driving the efficiency and effectiveness of the marketing team. This position focuses on establishing best practices, optimizing marketing processes, and leveraging data analytics to enhance campaign performance. The Senior Manager will oversee strategy implementation, manage marketing technology resources, and ensure alignment with overall business objectives, contributing to the company's growth and market presence.

Job Responsibilities

• Lead the marketing operations team in the creation and execution of comprehensive marketing strategies and initiatives.
• Manage the marketing technology stack, ensuring it aligns with business needs and drives efficiency.
• Analyze marketing performance metrics, providing actionable insights for continuous improvement.
• Collaborate with cross-functional teams to ensure cohesion in marketing efforts and brand messaging.
• Develop and maintain standard operating procedures for campaign management, reporting, and analysis.
• Oversee budget management for marketing programs, ensuring resources are allocated effectively and efficiently.
• Train and mentor team members on best practices in marketing operations and technology utilization.
• Monitor industry trends and competitive landscape to inform strategic decisions and innovation within the operations team.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing operations or a comparable role.
• Proven track record of managing marketing technology platforms, CRM systems, and analytics tools.
• Strong analytical skills with the ability to interpret complex data sets and extract insights.
• Excellent leadership and team management capabilities.
• Effective communication skills, both written and verbal.
• Ability to manage multiple projects simultaneously and work in a fast-paced environment.

Technologies & Tools

The Senior Manager, Marketing Operations will utilize a range of technologies and tools to optimize marketing efforts, including Customer Relationship Management (CRM) software, Marketing Automation platforms, analytics tools such as Google Analytics, and performance tracking software. Familiarity with data visualization tools and project management systems will also be crucial in ensuring effective communication and reporting within the marketing team.

Ideal Candidates

Ideal candidates for the Senior Manager, Marketing Operations position will possess a strategic mindset combined with practical execution skills. They should demonstrate exceptional leadership qualities, fostering a collaborative team environment while driving results. The candidate will also have a forward-thinking approach to marketing operations technology, continuously seeking innovative solutions to enhance performance. Strong organizational skills, attention to detail, and a proactive attitude are essential for success in this dynamic role.