Sr. Manager of Product Marketing - Remote

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Position Overview

Steer is seeking a dynamic and experienced Senior Manager of Product Marketing to join our innovative team. This remote role will be primarily responsible for leading the development and execution of comprehensive marketing strategies for our product portfolio. The ideal candidate will have a deep understanding of market dynamics and customer needs, and will work collaboratively with cross-functional teams to drive product adoption and ensure the effective positioning of our offerings in the marketplace. This will involve conducting market research, delivering compelling marketing communications, and optimizing product performance to maximize revenue growth.

Job Responsibilities

• Develop and implement strategic product marketing plans aligned with the company’s objectives and target markets.
• Conduct regular market research and competitive analysis to identify trends and opportunities for product differentiation.
• Collaborate with product development teams to ensure alignment of features and messaging that resonate with customers.
• Create and maintain compelling product positioning and messaging that articulates the value proposition effectively.
• Lead the execution of go-to-market strategies, including product launches and promotional campaigns.
• Monitor and analyze product performance metrics, making recommendations for adjustments as necessary to drive growth.
• Develop training materials and conduct training sessions for sales and customer support teams.
• Engage with key stakeholders to gather feedback and insights that inform future product enhancements.
• Foster relationships with external partners, vendors, and industry influencers to enhance brand presence.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in product marketing, preferably in a technology or SaaS environment.
• Proven track record of successfully launching products and driving revenue growth.
• Exceptional analytical skills with a strong understanding of market trends and customer insight.
• Excellent verbal and written communication skills with the ability to create compelling narratives.
• Strong leadership skills with the ability to influence cross-functional teams and stakeholders.
• Proficiency in marketing software and analytical tools, including CRM and data analytics platforms.
• Experience with digital marketing strategies and platforms is a plus.

Technologies & Tools

The Senior Manager of Product Marketing will leverage a variety of technologies and tools to facilitate their responsibilities. Key software includes Customer Relationship Management (CRM) systems, data analysis platforms like Google Analytics or Tableau, marketing automation tools (e.g., HubSpot or Marketo), and project management software such as Jira or Trello. Familiarity with web analytics and engagement tracking tools is also beneficial, along with an understanding of user experience (UX) design software.

Ideal Candidates

The ideal candidates for this position are strategic thinkers who are results-oriented and passionate about driving product success. They possess excellent problem-solving skills, demonstrate a data-driven approach to decision-making, and exhibit strong leadership and interpersonal skills. A collaborative attitude, adaptability to changing circumstances, and a commitment to continuous improvement make them a great fit for Steer’s fast-paced, innovative environment. Candidates should also have a customer-centric approach, ensuring that the needs and preferences of customers remain at the forefront of product marketing efforts.