Sr. Manager, Paid Media – Programmatic and Social

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Job Overview

The Senior Manager of Paid Media – Programmatic and Social at Bridgestone Americas is responsible for leading the strategy, execution, and optimization of digital advertising campaigns across programmatic and social platforms. This role entails the integration of data-driven decision-making with creative marketing strategies to enhance brand presence and drive measurable results. The ideal candidate will collaborate closely with cross-functional teams to ensure alignment with broader marketing initiatives while staying abreast of industry trends and innovations.

Job Responsibilities

• Develop and implement comprehensive paid media strategies for programmatic and social platforms that align with corporate marketing objectives.
• Oversee the planning, execution, and optimization of digital campaigns, ensuring efficient budget allocation and maximum ROI.
• Analyze and evaluate campaign performance metrics, making data-driven recommendations for improvements and optimizations.
• Collaborate with internal teams, including creative, content, and analytics, to facilitate cohesive marketing strategies.
• Manage relationships with external vendors and platforms, ensuring adherence to performance expectations and service level agreements.
• Stay updated on industry trends, best practices, and emerging technologies in paid media.
• Mentor and lead a team of paid media specialists, fostering a culture of learning and development.
• Prepare and present reports on campaign performance, insights, and strategic recommendations to senior leadership.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is preferred.
• A minimum of 5 years of experience in digital marketing, with a strong focus on programmatic advertising and social media.
• Demonstrated experience managing large digital advertising budgets effectively.
• Profound understanding of digital analytics tools, programmatic marketing technologies, and social media platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Exceptional communication and leadership skills, with experience managing teams.
• Certifications in Google Ads, Facebook Ads, or other relevant platforms are a plus.

Technologies & Tools

The Senior Manager, Paid Media will utilize a range of technologies and tools to successfully manage campaigns including but not limited to demand-side platforms (DSPs), social media advertising platforms (e.g., Facebook, LinkedIn, Instagram), Google Ads, analytics platforms (e.g., Google Analytics, Adobe Analytics), and marketing automation software. Familiarity with A/B testing tools and customer relationship management (CRM) systems is also advantageous in this role.

Ideal Candidates

The ideal candidates for this position will possess a blend of creative thinking and analytical prowess, enabling them to devise innovative paid media solutions while effectively interpreting campaign data. They should demonstrate a proactive approach to problem-solving and a strong desire to stay updated on digital marketing trends. Excellent communication and leadership abilities are essential for fostering teamwork and motivating others. A passion for achieving results and a keen interest in the automotive industry will further enhance their fit for this role at Bridgestone Americas.