Sr. Manager, Paid Social Media

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Written by AI from the job title and company, not by AmeriSave Mortgage Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Manager, Paid Social Media at AmeriSave Mortgage Corporation is responsible for developing and executing comprehensive paid social media strategies to enhance brand visibility, drive customer acquisition, and support overall marketing objectives. This role involves overseeing campaigns across multiple social media platforms, analyzing performance metrics, and optimizing strategies to achieve maximum return on investment. The successful candidate will collaborate with cross-functional teams, manage external agency partnerships, and ensure that all advertising efforts align with the company's brand identity and business goals.

Job Responsibilities

• Develop, implement, and manage paid social media strategies to meet business objectives.
• Analyze campaign performance and provide actionable insights for continuous improvement.
• Collaborate with creative teams to produce compelling ad copy and visuals.
• Oversee budget management and allocation for social media advertising efforts.
• Conduct market research to identify trends and audience preferences.
• Manage relationships with external media agencies and ensure cohesive execution of campaigns.
• Regularly report campaign results using key performance indicators (KPIs) and metrics.
• Stay up-to-date with the latest trends and best practices in social media advertising.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum of 5 years of experience in paid social media management, preferably in the financial services sector.
• Proven track record of developing successful paid social media campaigns.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Familiarity with social media advertising platforms such as Facebook Ads Manager, LinkedIn Ads, and Twitter Ads.
• Proficiency in digital marketing tools, analytics tools, and content management systems.

Technologies & Tools

The Sr. Manager, Paid Social Media is expected to utilize a variety of technologies and tools to effectively execute and monitor campaigns. These include social media advertising platforms (Facebook Ads Manager, LinkedIn Ads), analytics tools (Google Analytics, social media analytics dashboards), customer relationship management (CRM) software, and project management tools (Asana, Trello) for streamlined workflows and collaboration.

Ideal Candidates

Ideal candidates for this position possess a blend of creativity and strategic thinking, enabling them to develop innovative paid social media campaigns that resonate with targeted audiences. They are detail-oriented individuals who thrive in a fast-paced environment and are adept at juggling multiple projects. Strong interpersonal skills and the ability to collaborate effectively with team members and external partners are essential. Furthermore, the ideal candidate is proactive, adaptable, and passionate about staying ahead of emerging trends in the social media landscape.