Sr. Manager - Performance Marketing - Remote | WFH

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Job Overview

The Sr. Manager - Performance Marketing at Get It Recruit is responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, optimize customer acquisition, and drive online revenue growth. This remote position requires a strategic thinker with strong analytical skills to oversee various performance marketing channels including paid search, display advertising, social media, and affiliate marketing. The successful candidate will lead a team of marketing professionals and collaborate with cross-functional teams to ensure the alignment of marketing initiatives with business objectives.

Job Responsibilities

• Develop and implement performance marketing strategies to achieve business objectives.
• Analyze customer insights, market trends, and competitor data to inform marketing strategies.
• Manage and optimize campaigns across various digital marketing platforms, including Google Ads, Facebook Ads, and other relevant channels.
• Lead and mentor a team of performance marketing specialists to drive high performance and foster professional growth.
• Collaborate with creative teams to develop impactful marketing materials.
• Track, analyze, and report on key performance indicators (KPIs) to measure campaign effectiveness.
• Conduct A/B testing and other experiments to improve conversion rates and ROI.
• Manage the marketing budget, ensuring effective allocation and cost efficiency.
• Stay current with industry trends and digital marketing innovations to maintain a competitive edge.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master's degree preferred.
• 5+ years of experience in performance marketing with a proven track record of driving revenue growth.
• Strong expertise in digital advertising tools and platforms (e.g., Google Ads, Facebook Ads, Google Analytics).
• Excellent analytical skills and ability to interpret data to inform decision-making.
• Demonstrated experience in managing marketing budgets and optimizing campaigns for ROI.
• Strong leadership and team management skills.
• Exceptional verbal and written communication skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.

Technologies & Tools

The Sr. Manager - Performance Marketing will utilize a variety of digital marketing technologies and tools, including but not limited to Google Ads, Facebook Business Manager, Google Analytics, SEMrush, HubSpot, and email marketing platforms. Familiarity with marketing automation tools and CRM systems will also be beneficial in managing campaigns and analyzing performance metrics.

Ideal Candidates

The ideal candidate for this position possesses a results-driven mindset combined with a strategic analytical approach. They should demonstrate remarkable leadership abilities, promoting a collaborative and high-performance team culture. Strong problem-solving skills, adaptability to industry changes, and a keen eye for detail will further enhance their effectiveness in the role. Additionally, a passion for digital marketing and a commitment to continuous learning will contribute to their success at Get It Recruit.