Sr Manager, Product and Partner Marketing

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Written by AI from the job title and company, not by REI, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Product and Partner Marketing at REI will lead strategic initiatives to drive growth and brand awareness through innovative marketing approaches. This role involves collaborating with cross-functional teams to develop comprehensive marketing strategies that enhance product visibility, foster successful partnerships, and engage our community of outdoor enthusiasts. The incumbent will be responsible for leveraging data-driven insights to optimize campaigns, ensuring alignment with REI's brand values and objectives.

Job Responsibilities

• Develop and execute comprehensive marketing plans for product launches and partnership initiatives to maximize reach and impact.
• Collaborate with product development, sales, and external partners to create cohesive marketing messages and promotional strategies.
• Analyze market trends and consumer insights to refine marketing approaches and drive customer engagement.
• Lead and mentor a team of marketing professionals, fostering an environment of creativity and collaboration.
• Manage budgets for marketing initiatives, ensuring effective allocation of resources to achieve desired outcomes.
• Evaluate and report on the effectiveness of campaigns, providing actionable recommendations for continuous improvement.
• Build and maintain strong relationships with key stakeholders, both internally and externally, to foster strategic alignment and collaboration.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in product marketing or related fields, with a record of successful campaign management.
• Strong analytical skills and experience in data-driven decision-making.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and web analytics.
• Excellent communication and presentation skills, with the ability to influence at all levels of the organization.
• Demonstrated ability to manage multiple projects simultaneously and deliver results under tight deadlines.
• Experience in the outdoor or retail industry is a plus.

Technologies & Tools

The Senior Manager of Product and Partner Marketing will work with a variety of technologies and tools, including Customer Relationship Management (CRM) systems, content management platforms, social media management tools, and marketing analytics software. Familiarity with Google Analytics, marketing automation tools (such as HubSpot or Marketo), and data visualization platforms is crucial for assessing campaign effectiveness and optimizing strategies.

Ideal Candidates

Ideal candidates for the Senior Manager position will possess a strategic mindset, strong leadership skills, and an unwavering passion for the outdoor lifestyle. They should demonstrate creativity in developing engaging marketing campaigns while maintaining a results-oriented focus. A collaborative spirit, excellent problem-solving abilities, and a commitment to fostering inclusivity and community engagement are essential traits. Candidates who are adaptable and thrive in a fast-paced environment will find success in this role.