Sr. Manager, Product Marketing - Ad Demand & Growth Partnerships

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Job Overview

The Sr. Manager, Product Marketing - Ad Demand & Growth Partnerships at Dice is responsible for developing and executing comprehensive product marketing strategies that drive ad demand and foster growth through partnerships. This individual will work collaboratively with cross-functional teams to analyze market trends, identify and qualify potential partnership opportunities, and enhance the overall value proposition of Dice's advertising products. The role involves leading marketing initiatives, crafting compelling messaging, and ensuring alignment with business objectives to maximize customer engagement and revenue growth.

Job Responsibilities

• Develop and implement product marketing strategies that align with overall business goals and target revenue growth through ad demand and partnerships.
• Analyze market trends and customer insights to inform decisions and refine product offerings in response to evolving needs.
• Collaborate with sales, product, and engineering teams to create impactful marketing materials and campaigns that drive awareness and adoption of ad products.
• Engage with potential partners to explore opportunities for collaboration and build long-term relationships that enhance Dice's advertising ecosystem.
• Monitor and assess the effectiveness of marketing initiatives and adjust strategies as necessary to optimize performance and ROI.
• Manage budget and resources effectively to ensure strategic initiatives are executed within defined parameters.
• Prepare and present compelling reports to senior management on market performance, partnership success, and strategic recommendations.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is preferred.
• Minimum of 5 years of experience in product marketing or related roles within the technology or advertising industry.
• Strong understanding of digital advertising mechanisms and market dynamics.
• Proven track record of successfully developing and executing marketing strategies that have driven measurable growth.
• Exceptional communication and presentation skills, with the ability to convey complex ideas clearly and persuasively.
• Demonstrated ability to collaborate effectively across diverse teams and stakeholders.
• Analytical mindset with strong problem-solving skills, able to leverage data to inform decisions.

Technologies & Tools

The candidate will utilize a variety of technologies and tools to perform their responsibilities effectively. This includes CRM systems (such as Salesforce), marketing automation platforms (such as HubSpot or Marketo), analytics tools (like Google Analytics or Tableau), and project management software (such as Asana or Trello). Proficiency with these technologies will be crucial to support data-driven decision-making and streamline marketing efforts.

Ideal Candidates

Ideal candidates for the Sr. Manager, Product Marketing - Ad Demand & Growth Partnerships position are strategic thinkers with a strong grasp of the digital advertising landscape. They possess high levels of creativity and innovation to formulate effective marketing plans while also being detail-oriented and data-driven. A collaborative mindset and excellent interpersonal skills are essential, allowing them to foster productive relationships with internal teams and external partners. Strong leadership qualities, along with a passion for growth and success, will contribute to achieving ambitious objectives in a fast-paced environment.