Sr. Manager, Product Marketing - Ad Demand & Growth Partnerships

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Written by AI from the job title and company, not by Pinterest, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Manager, Product Marketing - Ad Demand & Growth Partnerships at Pinterest will be responsible for driving comprehensive marketing strategies that amplify our ad demand and foster growth partnerships. This role entails collaborating with cross-functional teams to develop and execute impactful marketing initiatives that enhance product awareness, generate demand, and cultivate relationships with key partners. The Sr. Manager will leverage data-driven insights to inform marketing efforts and optimize performance, ensuring that our advertising solutions meet the evolving needs of our clients and the market at large.

Job Responsibilities

• Develop and implement strategic marketing plans for ad demand and growth partnerships.
• Collaborate with product management and sales teams to define and articulate product positioning and value propositions.
• Conduct market research and competitive analysis to identify growth opportunities and inform marketing tactics.
• Manage marketing campaigns from inception to execution, ensuring alignment with overall business objectives.
• Analyze and report on the performance of marketing initiatives, providing actionable insights for continuous improvement.
• Build and maintain strong relationships with partners, stakeholders, and cross-functional teams.
• Create impactful marketing collateral and resources to support sales and partnership efforts.
• Lead and mentor a team of marketing professionals to achieve departmental goals and enhance skill development.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 8 years of experience in product marketing, specifically within the tech or digital advertising sectors.
• Demonstrated success in developing and executing marketing strategies that drive measurable results.
• Strong analytical skills with a proven ability to interpret data and translate insights into actionable strategies.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in marketing automation tools and CRM software.
• Experience managing teams and fostering professional development.

Technologies & Tools

The Sr. Manager will utilize various technologies and tools to enhance marketing strategies and operational efficiencies. This includes marketing automation platforms like HubSpot or Marketo, CRM software such as Salesforce, analytics tools for performance tracking (e.g., Google Analytics), and collaboration tools like Slack and Microsoft Teams. Familiarity with data visualization tools may also be beneficial for conveying insights effectively.

Ideal Candidates

Ideal candidates will possess a blend of strategic thinking and creative problem-solving abilities. They will demonstrate a proactive approach to challenges and a passion for cultivating relationships that drive business growth. Strong leadership skills and a collaborative spirit are essential, as well as a keen understanding of the digital advertising landscape and emerging trends. Candidates should exhibit agility in adapting to a fast-paced environment and possess a commitment to driving measurable outcomes through innovative marketing practices.