Sr. Manager, Product Marketing - Ad Demand & Growth Partnerships

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Written by AI from the job title and company, not by Pinterest, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Manager, Product Marketing - Ad Demand & Growth Partnerships at Pinterest will be pivotal in shaping and executing the marketing strategies that drive demand for our advertising products and enhance our partnerships. This role will require a deep understanding of digital advertising, market dynamics, and consumer behavior. The successful candidate will lead cross-functional teams, collaborating closely with product managers, sales, and advertising technology teams to create and implement initiatives that elevate Pinterest's value proposition to advertisers. By leveraging data-driven insights and market analysis, this role aims to significantly increase engagement and revenue, ensuring that our products meet the evolving needs of our clients.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies for ad demand and growth partnerships.
• Collaborate with product management to define product positioning and messaging that resonates with advertisers.
• Lead market research efforts to identify trends, competitive landscape, and customer insights.
• Work closely with sales teams to create marketing collateral and campaigns that drive demand.
• Analyze performance metrics to refine product offerings and marketing strategies.
• Foster strong relationships with key partners and stakeholders to ensure alignment and effectiveness of initiatives.
• Conduct regular training sessions for internal teams on product features and market positioning.
• Oversee the creation of launch plans and go-to-market strategies for new products.

Qualifications

• Minimum of 7 years of experience in product marketing, preferably in the technology or advertising sector.
• Strong analytical skills with a proven track record of using data to drive decisions.
• Exceptional verbal and written communication abilities.
• Experience in developing marketing strategies and materials that drive demand for complex products.
• Proficiency in digital advertising platforms and technologies.
• Strong project management skills with the ability to lead cross-functional teams effectively.
• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

Technologies & Tools

This position will utilize various technologies and tools to achieve its goals, including but not limited to marketing automation software, analytics tools such as Google Analytics, CRM systems like Salesforce, and ad tech platforms relevant to digital marketing strategies. Familiarity with data visualization tools will also be beneficial in presenting insights and strategies to stakeholders.

Ideal Candidates

The ideal candidate for this position will possess a blend of creative and analytical thinking, allowing them to develop impactful marketing strategies while rigorously assessing performance metrics. Strong interpersonal skills are essential for building relationships across diverse teams and stakeholders. The candidate should demonstrate a results-oriented mindset, with a passion for driving growth through innovative marketing solutions in a fast-paced, dynamic environment. A curiosity for emerging trends in the digital advertising space will also be a key trait, as this position requires adaptations to rapidly changing market conditions.