Sr. Manager, Product Marketing (GTM) - Remote

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Job Overview

As the Sr. Manager of Product Marketing (GTM) at Neo4j, you will play a pivotal role in driving the go-to-market strategy for our innovative products. You will lead a dynamic team responsible for developing comprehensive marketing strategies that resonate in the market and increase our product’s visibility and adoption. This position requires a blend of strategic thinking, collaboration, and execution, ensuring alignment with our larger business objectives and customer needs while leveraging data-driven insights to cultivate competitive advantages.

Job Responsibilities

• Develop and execute comprehensive go-to-market strategies for new product launches and enhancements.
• Collaborate closely with product management, sales, and customer success teams to align on product positioning and messaging.
• Conduct market research to identify customer needs, market trends, and competitive landscape, translating insights into actionable marketing plans.
• Create compelling marketing collateral, including datasheets, white papers, presentations, and sales enablement tools.
• Lead the strategic planning and execution of integrated marketing campaigns to drive product awareness and lead generation.
• Analyze and report on key performance indicators (KPIs) to evaluate marketing effectiveness and optimize future efforts.
• Mentor and provide leadership to marketing team members, fostering a culture of collaboration, creativity, and performance excellence.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5-7 years of experience in product marketing or related roles in the technology sector.
• Strong understanding of go-to-market strategies and experience managing product launches from concept through execution.
• Proven track record of successfully driving marketing strategies that achieve measurable results.
• Exceptional written and verbal communication skills with the ability to present complex concepts clearly.
• Experience with data analytics tools to monitor and assess campaign performance.
• Ability to thrive in a fast-paced, remote working environment with minimal supervision.

Technologies & Tools

The Sr. Manager of Product Marketing will primarily use tools such as CRM systems (e.g., Salesforce), marketing automation platforms (e.g., HubSpot), analytics tools (e.g., Google Analytics, Tableau), and collaboration software (e.g., Slack, Zoom) for effective team communication and project management. Familiarity with content management systems and SEO tools is also beneficial for refining content strategies and enhancing online presence.

Ideal Candidates

Ideal candidates for the Sr. Manager, Product Marketing position possess a strategic mindset coupled with a creative approach to problem-solving. They should exhibit strong leadership qualities, capable of motivating and guiding a team toward shared goals. A proactive attitude, combined with a passion for technology and commitment to continuous improvement, will serve them well in this dynamic role. Exemplary interpersonal skills are essential, as this position demands frequent collaboration across various teams and external stakeholders.