Sr Manager, Product Marketing

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Written by AI from the job title and company, not by Henry Schein One, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Product Marketing at Henry Schein One will play a critical role in shaping the market strategies and positioning of our innovative product offerings. This position involves leading a team to develop and execute comprehensive marketing plans that drive customer engagement and revenue growth. The successful candidate will collaborate closely with product management, sales, and other cross-functional teams to ensure alignment in messaging and to enhance the overall customer experience while navigating the competitive landscape in the healthcare technology industry.

Job Responsibilities

• Develop and execute strategic product marketing plans to support product launches and ongoing market presence.
• Collaborate with product management to define product positioning and value propositions that resonate with target audiences.
• Lead and mentor a skilled marketing team, fostering an environment of creativity and high performance.
• Conduct market research and competitive analysis to identify trends, customer needs, and areas of opportunity for innovation.
• Collaborate with the sales team to develop effective sales enablement materials and training programs.
• Monitor and analyze product performance and customer feedback, adjusting marketing strategies to optimize results.
• Manage the marketing budget and allocate resources effectively to achieve goals and objectives.
• Present marketing strategies and performance metrics to executive leadership and stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in product marketing within the technology or healthcare industry.
• Proven track record of successfully launching and promoting products that achieve market fit.
• Strong analytical skills with the ability to interpret market data and derive actionable insights.
• Exceptional leadership and team management skills, with experience in mentoring marketing professionals.
• Excellent verbal and written communication skills, including the ability to present complex information clearly.
• Understanding of digital marketing channels and tools, and experience working with CRM and marketing automation software.

Technologies & Tools

This position requires proficiency in various marketing technologies and tools, including customer relationship management (CRM) software, marketing automation platforms, analytics and reporting tools, and content management systems (CMS). Familiarity with digital marketing technologies such as SEO tools, social media advertising platforms, and email marketing systems is also essential for executing successful marketing campaigns.

Ideal Candidates

The ideal candidate for the Senior Manager, Product Marketing position will be a visionary leader with a passion for innovation and a keen understanding of market dynamics. They will possess strong strategic thinking abilities and excel in executing detailed marketing plans that align with overarching business objectives. A collaborative mindset, coupled with excellent interpersonal skills, is crucial in fostering productive relationships with cross-functional teams and stakeholders. The candidate should be results-driven, adaptable, and possess a genuine enthusiasm for driving change within the healthcare technology landscape.