Sr Manager, Product Marketing

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Job Overview

As the Senior Manager of Product Marketing at Henry Schein One, you will be responsible for leading the strategy, execution, and delivery of innovative marketing initiatives that promote our product offerings to existing and prospective clients. You will collaborate with cross-functional teams, including product development, sales, and marketing communications, to ensure that our messaging aligns with market needs and business objectives. This role requires a forward-thinking individual who can analyze marketing trends, leverage insights to drive product positioning, and enhance customer engagement through effective marketing practices.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies to enhance brand presence and market penetration.
• Conduct market research to identify target audiences, competitive landscape, and industry trends, translating findings into actionable plans.
• Coordinate with product management to define product positioning, value proposition, and messaging that resonates with customers.
• Drive go-to-market initiatives, including the launch of new products and enhancements, ensuring alignment with sales and customer support teams.
• Manage cross-functional teams to execute marketing campaigns across various channels including digital, content, and events.
• Analyze marketing effectiveness, preparing reports and presentations to communicate insights and recommendations to senior leadership.
• Foster strong relationships with external partners, stakeholders, and clients to facilitate collaboration and optimize marketing efforts.
• Mentor and develop junior marketing team members, promoting continuous learning and professional growth within the department.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• A minimum of 8 years of experience in product marketing, including at least 3 years in a managerial role.
• Proven track record of developing and executing successful marketing strategies in a technology or healthcare industry.
• Exceptional analytical skills with the ability to interpret market data and customer insights.
• Excellent communication and presentation skills, with an aptitude for persuasive storytelling.
• Strong leadership capabilities, with experience managing and mentoring teams.
• Familiarity with digital marketing tools and platforms.

Technologies & Tools

The Senior Manager, Product Marketing will utilize various technologies and tools including Customer Relationship Management (CRM) software, marketing automation platforms, data analytics tools, and content management systems. Familiarity with social media marketing tools, web analytics services, and design software will also be beneficial for creating effective marketing materials and campaigns.

Ideal Candidates

The ideal candidate for this position will possess a strategic mindset, strong leadership qualities, and a passion for innovation in marketing. They should be results-driven, capable of navigating complex marketing landscapes, and comfortable making data-informed decisions. A collaborative spirit and excellent interpersonal skills are essential to effectively engage with diverse teams and stakeholders. Additionally, candidates who demonstrate resilience and adaptability in a dynamic environment will thrive in this role at Henry Schein One.