Job Description

Archer is collaborating with Infor to connect them with exceptional professionals for this role.

The Senior Manager, Demand Gen Ops owns the regional relationship between Field Marketing and BDR leadership, acting as a neutral pivot point focused on one outcome: increasing the output and quality of MQLs the region generates, and the effectiveness with which local teams execute against them.

A Typical Day In The Life Includes

Partner closely with Senior BDR Managers/Directors and Directors of Field Marketing on how local teams execute against MQLs - covering both the volume generated and the quality of what's produced.
Partner with field marketing to create a forecast on MQLs that can be reviewed regularly & ensure there isn’t a surprise when a campaign / event lands MQLs.
Act as the pivot point between Marketing and BDR leadership - surfacing gaps, escalating where needed, and giving each side the knowledge and visibility it needs to hold itself accountable to actions agreed in joint reviews.
Align Marketing and BDR leadership on shared regional KPIs, and steer both teams toward the same targets.
Design and run the region's demand management rigor cadence: a weekly tracking process, built on the KPIs agreed with leadership, that shows which teams are above or below the line and why.
Partner with Field Marketing to optimize channel mix for MQL generation, based on which channels are proving most effective.
Coordinate follow-up calls with BDR teams on key initiatives and support the on-the-ground execution BDRs need once a campaign goes live.

Basic Qualifications

Ability to convene the right leaders when significant spend initiatives or big-bet events require cross-functional decisions.
Partner with Prospecting Program Management on TAL build prioritization for the region, without owning the build itself.
Manage and develop the region's Demand Gen Ops Individual Contributor(s)
Legal authorization to work permanently in the United States for any employer without requiring a visa transfer or visa sponsorship now or in the future.

Preferred Qualifications

Experience across Ops, BDR, or Marketing roles, including 2+ years of leadership experience.
Track record operating credibly with senior stakeholders on both revenue and marketing sides.
Comfortable diagnosing performance issues from data, without owning the underlying reporting infrastructure.
Experience holding cross-functional partners to commitments without formal authority over them.
People management experience, or readiness to take it on.

| Location: Hybrid role 3 days in office (Atlanta, GA)

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