Sr. Manager, Social Media

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Written by AI from the job title and company, not by hims & hers, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Manager, Social Media at hims & hers will play a crucial role in shaping and executing the social media strategy to elevate the brand's presence and engagement across various platforms. This individual will manage the social media team, oversee content creation, drive campaigns, and analyze performance metrics to ensure that all initiatives are aligned with the company's overall marketing and business objectives. Collaborating with cross-functional teams, the Sr. Manager will cultivate a strong brand voice and foster community engagement while staying attuned to market trends and competitor strategies.

Job Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with business objectives.
• Oversee the social media team, ensuring high-quality content creation and timely execution of campaigns.
• Manage social media channels, including but not limited to Instagram, Twitter, Facebook, and TikTok.
• Analyze social media performance metrics to evaluate campaign effectiveness and provide actionable insights.
• Collaborate with marketing, PR, and product teams to create cohesive messaging and promotional strategies.
• Monitor industry trends and competitive activity, adjusting strategies to leverage opportunities.
• Foster community interaction and engagement, responding to inquiries and managing online reputation.
• Develop partnerships with influencers and brand ambassadors to enhance brand visibility.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in social media management, with at least 2 years in a leadership role.
• Proficient in social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Exceptional written and verbal communication skills.
• Strong understanding of social media platforms and best practices.
• Results-driven with a collaborative mindset to work effectively across teams.
• Experience with paid social media advertising and budget management is a plus.

Technologies & Tools

The Sr. Manager, Social Media will utilize a variety of technologies and tools to manage social media campaigns effectively. Key tools include social media management platforms such as Hootsuite and Sprout Social for scheduling and monitoring posts, Google Analytics for tracking performance metrics, and content creation tools like Canva or Adobe Creative Suite for designing visually appealing graphics and videos.

Ideal Candidates

Ideal candidates for the Sr. Manager, Social Media position are innovative thinkers who possess a strong passion for digital marketing and social media trends. They exhibit exemplary leadership abilities, are adept at managing a diverse team, and have a proactive approach to problem-solving. Strong interpersonal skills and the ability to create engaging content will further enhance their fit for this dynamic role at hims & hers, as will their deep understanding of the brand's target audience and market positioning.