Sr Manager, Social Media & Influencer

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Job Overview

The Senior Manager of Social Media & Influencer at Solo Stove will lead the strategic direction and execution of our social media and influencer marketing initiatives. This role involves developing innovative campaigns that resonate with our target audience, engaging with influencers to expand brand awareness, and leveraging social media platforms to enhance our community and customer engagement. By fostering high-impact relationships and crafting compelling content, the Senior Manager will play a pivotal role in elevating Solo Stove's presence and brand loyalty in the outdoor lifestyle space.

Job Responsibilities

• Develop and implement a comprehensive social media strategy to increase brand awareness and engagement across multiple platforms.
• Establish and nurture relationships with key influencers and content creators in the outdoor and lifestyle sectors.
• Oversee the creation, scheduling, and publication of engaging content across social media platforms including Instagram, Facebook, Twitter, and TikTok.
• Monitor, analyze, and report on social media performance metrics and influencer campaign effectiveness, using insights to refine strategies.
• Collaborate with cross-functional teams including Marketing, Product Development, and Customer Service to ensure brand messaging consistency.
• Stay abreast of industry trends, platform changes, and emerging social media tools to keep Solo Stove ahead of the competition.
• Lead a team of social media and influencer marketing professionals, providing guidance and mentorship to enhance their skills and effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in social media management and influencer marketing, preferably within the consumer goods industry.
• Demonstrated expertise in creating successful social media campaigns and working with influencers to drive brand awareness.
• Strong analytical skills with proficiency in social media analytics tools and metrics.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity in content creation.
• Proficiency in using social media management tools and software to enhance efficiency.

Technologies & Tools

The Senior Manager, Social Media & Influencer will utilize various technologies and tools including social media management platforms (e.g., Hootsuite, Sprout Social), analytics tools (e.g., Google Analytics, Facebook Insights), graphic design software (e.g., Adobe Creative Suite), and customer relationship management (CRM) systems. Familiarity with email marketing platforms and content management systems will also be advantageous in executing campaigns effectively.

Ideal Candidates

Ideal candidates for this position will exhibit a natural passion for social media and influencer marketing, coupled with a strategic mindset. They will be proactive, creative thinkers with exceptional organizational skills and the ability to juggle multiple projects concurrently. The candidate should possess strong interpersonal skills to foster relationships both internally and externally. An understanding of the outdoor lifestyle market and commitment to building brand loyalty will distinguish the most suitable candidates for this role at Solo Stove.