Sr. Manager, Social Media

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Job Overview

The Senior Manager of Social Media at MasterClass will spearhead the company’s social media strategy, driving engagement and increasing the brand’s visibility across various platforms. This role entails overseeing the creation and execution of content that resonates with our audience, collaborates with cross-functional teams to align messaging with marketing initiatives, and utilizes analytics to refine strategies. The ideal candidate will possess a deep understanding of social media trends and platforms, and leverage this knowledge to enhance MasterClass's presence and community engagement.

Job Responsibilities

• Develop and execute a comprehensive social media strategy aligned with MasterClass’s goals.
• Oversee the daily management of all social media channels, including content creation and community engagement.
• Collaborate with marketing, content, and creative teams to ensure brand consistency across platforms.
• Utilize analytics tools to track performance metrics and adjust strategies for optimal engagement.
• Implement best practices for SEO and PPC social media campaigns to enhance reach.
• Lead a team of social media specialists, providing guidance and fostering professional development.
• Monitor industry trends and competitor activities to identify opportunities for innovation.
• Manage social media budgets and oversee influencer partnerships and campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in social media management, with proven leadership experience.
• Strong knowledge of social media platforms, tools, and analytics.
• Excellent written and verbal communication skills.
• Proficiency in using social media management software and analytics tools.
• Ability to think strategically and execute effectively in a fast-paced environment.
• Experience in budget management and campaign analysis.

Technologies & Tools

The Senior Manager, Social Media position utilizes various technologies and tools to effectively manage social media channels. Commonly used software includes Hootsuite for scheduling and analytics, Google Analytics for website insights, Canva for graphic design, and video editing software for content creation. Familiarity with CRM systems and data analysis platforms such as Sprout Social and Facebook Insights is also beneficial.

Ideal Candidates

Ideal candidates for the Senior Manager, Social Media role possess a unique combination of creativity and analytical skills. They should demonstrate a passion for storytelling and engagement, with an ability to create authentic connections with digital audiences. An understanding of social media trends, cultural nuances, and the ability to adapt messaging is essential. Candidates must be proactive, detail-oriented, and capable of managing multiple projects simultaneously, while providing inspirational leadership to their team.