Sr. Manager, Social Media Strategy + Analytics

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Job Overview

The Senior Manager, Social Media Strategy + Analytics at TATCHA will be responsible for developing and executing innovative social media strategies to enhance brand presence and engage our community effectively. This role requires a thorough understanding of social media best practices, analytics capabilities, and the ability to integrate insights into actionable campaigns. You will collaborate cross-functionally with marketing, product, and external partners to reinforce our brand message across all digital platforms, ultimately driving customer acquisition and retention while maximizing ROI on social media investments.

Job Responsibilities

• Lead the social media strategy, planning, execution, and optimization across all platforms to meet brand and business goals.
• Analyze performance metrics and utilize insights to optimize content, drive engagement, and achieve KPIs.
• Oversee social media content creation and management, ensuring brand consistency and relevance.
• Manage social media advertising campaigns, including budget allocation and performance tracking.
• Collaborate with the creative team to develop compelling social media assets that align with marketing initiatives.
• Monitor industry trends, competitor activities, and emerging social media tools to inform strategies.
• Train and mentor junior team members, fostering a culture of continuous learning and improvement.
• Develop and present comprehensive reports summarizing social media performance and strategic recommendations to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred.
• 5+ years of experience in social media strategy and analytics, preferably in the beauty or consumer goods industry.
• Proven track record of managing successful social media campaigns across various platforms.
• Strong analytical skills with proficiency in social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social).
• Exceptional written and verbal communication skills, with the ability to create engaging content.
• Experience in team management and collaboration in a fast-paced environment.
• Familiarity with graphic design platforms such as Adobe Creative Suite is a plus.

Technologies & Tools

The Senior Manager, Social Media Strategy + Analytics will utilize a range of technologies and tools including analytics platforms such as Google Analytics and social media management tools like Hootsuite and Sprout Social. Graphic design software, such as Adobe Creative Suite, may also be employed for content creation and editing, along with internal collaboration tools to ensure efficient project management and communication across teams.

Ideal Candidates

Ideal candidates for this position will possess a creative mindset complemented by analytical expertise, allowing them to craft engaging social media campaigns supported by data-driven insights. They should be passionate about beauty and wellness, with a strong understanding of brand storytelling in the digital space. Excellent interpersonal skills are essential, as this role requires collaboration across multiple departments. A proactive attitude, adaptability to rapidly changing environments, and the ability to stay ahead of social media trends will further distinguish the ideal candidate for this position.