Sr. Marketing Manager, Bread and Retail Foodservice

About this kind of role

What a Sr. Marketing Manager, Bread and Retail Foodservice usually does. The employer's own details are in the listing.

Typically does: This role develops and executes marketing strategies to promote bread and bakery products within retail and foodservice channels. Responsibilities include market research, campaign development, promotional planning, and analyzing marketing performance to optimize results. The manager collaborates with sales, product development, and creative teams to ensure consistent brand messaging and impactful campaigns. They often manage a team of marketing specialists and oversee budgets.

Tools and skills: Proficiency in marketing automation software, CRM systems, data analytics platforms, and strong skills in project management, communication, and market analysis are generally required.

Good fit for: Individuals with a strong understanding of the food industry and experience in marketing to both retail consumers and foodservice professionals typically thrive in this position.