Sr. Marketing Manager - Digital Platforms & Marketing Technology

About this kind of role

What a Sr. Marketing Manager - Digital Platforms & Marketing Technology usually does. The employer's own details are in the listing.

Typically does: This role focuses on the strategy, implementation, and optimization of digital marketing platforms and marketing technology solutions. Responsibilities include managing digital advertising campaigns, overseeing website performance, and ensuring alignment between marketing technology and business goals. A Senior Marketing Manager in this area often leads a team and collaborates with cross-functional departments to improve marketing effectiveness. They analyze data, identify trends, and make recommendations for continuous improvement.

Tools and skills: Proficiency in marketing automation platforms (e.g., Marketo, HubSpot), web analytics tools (e.g., Google Analytics), CRM systems (e.g., Salesforce), and digital advertising platforms (e.g., Google Ads, social media advertising) is generally required, alongside strong analytical and project management skills.

Good fit for: Individuals with a strong analytical mindset, a passion for digital marketing technology, and experience leading teams thrive in this role.