Sr. Marketing Manager (Product/Growth)

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Overview

As a Sr. Marketing Manager (Product/Growth) at TapResearch, you will play a pivotal role in driving the growth and success of our innovative products. You will be responsible for developing and implementing comprehensive marketing strategies aimed at enhancing brand visibility, increasing user engagement, and maximizing revenue. Collaborating closely with cross-functional teams, you will leverage data-driven insights to optimize marketing efforts and ensure alignment with company objectives. Your proficiency in growth marketing will be essential to identify opportunities for expansion and innovation in a competitive marketplace.

Job Responsibilities

• Develop and execute multi-channel marketing strategies to drive product adoption and user growth.
• Analyze market trends and customer insights to inform product positioning and messaging.
• Collaborate with product development teams to ensure alignment of marketing initiatives with product launches.
• Manage and optimize all aspects of digital marketing campaigns, including SEO, PPC, email marketing, and social media.
• Track and report on campaign performance metrics, providing actionable insights for continuous improvement.
• Lead cross-functional teams to execute go-to-market strategies and promotional plans.
• Establish relationships with key stakeholders, including partners and industry influencers, to enhance product visibility.
• Monitor competitor activities and industry developments to identify opportunities and threats.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• A minimum of 5 years of experience in marketing roles, with at least 2 years in a product or growth marketing capacity.
• Proven track record of successfully launching and scaling products in a competitive environment.
• Strong analytical skills with proficiency in marketing analytics tools and techniques.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
• Experience with digital marketing tools such as Google Analytics, HubSpot, and Salesforce.
• Creative thinker with a data-driven approach to problem-solving.

Technologies & Tools

In this role, you will utilize a variety of technologies and tools essential for effective marketing management and analysis. Familiarity with marketing automation platforms such as HubSpot and Pardot will be critical. You will also work with analytics tools like Google Analytics, Tableau, and various social media advertising platforms to track campaign performance and user engagement. Mastery of CRM systems, particularly Salesforce, will enhance your efficacy in managing customer relationships and sales conversions.

Ideal Candidates

The ideal candidate for the Sr. Marketing Manager (Product/Growth) position will possess a combination of creativity, analytical thinking, and strategic insight. They should be proactive, adaptable, and capable of working in a fast-paced environment while managing multiple projects simultaneously. A strong team player, the candidate should demonstrate leadership qualities and a passion for driving results. Exceptional communication skills and a solid understanding of market dynamics will enable them to effectively influence stakeholders and contribute to the overarching goals of TapResearch.